HTX Research Releases New Report on How the Pre-Market Ecosystem Is Reshaping Token Launches

PANAMA CITY, Dec. 18, 2025 /PRNewswire/ -- HTX Research, the dedicated research arm of leading global crypto exchange HTX, has released a new report titled The Pre-Market Asset Trading Ecosystem: Mechanism Evolution, Market Structure, and Future Trends Behind Its Multi-Billion Scale. The report provides a systematic analysis of how pre-market trading has emerged, how different asset structures function before a Token Generation Event (TGE), and how this ecosystem is reshaping project launches and exchange listing pathways.

The study focuses on a trend that is becoming increasingly visible across the crypto industry: as fundraising becomes more difficult and token issuance timelines stretch out, trading activity before TGE is evolving from fragmented experimentation into a distinct "1.5-level market" sitting between the primary and secondary markets.

From the Pre-TGE "Vacuum" to a New Market Layer

According to the report, the rise of the pre-market ecosystem is closely tied to structural shifts following the market downturn that began in late 2022. With primary market funding tightening and issuance cycles extending, many projects turned to points systems, airdrop expectations, testing access, and early participation programs to sustain operations and community engagement before launching a token.

At the same time, issuance costs fell and token creation tools lowered barriers dramatically, leading to a surge in the number of new tokens and a constant dilution of market attention. In this environment, attention itself became a scarce resource. Pre-market trading mechanisms—built around future value, expectations, and redeemable rights—naturally emerged, forming an "in-between layer" that previously existed largely behind closed doors between venture funds and exchanges. This layer is now widely referred to as the Pre-Market, or the 1.5-level market.

Three Asset Types Defining the Pre-Market Ecosystem

HTX Research categorizes pre-market assets into three core types by how their future value is anchored.

Token-value-anchored assets revolve around future token prices and include pre-market OTC transactions, pre-market spot trading, and pre-market perpetual futures. These assets are most directly linked to post-listing spot markets and concentrate on early price discovery.

Points-anchored assets are built around user behavior points that later map to airdrops. Through OTC trading and yield-splitting mechanisms, points increasingly function as early expressions of assetized expectations under today's airdrop-driven tokenomics.

Rights-anchored assets package future redeemable rights—such as whitelist access, early participation slots, or future token allocations—into tradable forms like NFTs, access passes, or BuildKey-style vouchers. These structures transform non-standard entitlements into marketable claims.

Together, these three types cover the full chain from user contribution and market expectation to entitlement assignment and final settlement, turning the pre-market into a multi-layered system rather than a single speculative tool.

HTX's Practice on Pre-Market Perpetual Futures

As demand has grown, pre-market trading has expanded beyond OTC and spot formats into derivatives. Pre-market perpetual futures allow users to express leveraged views on a token's future price before it is listed, pushing price discovery further forward in time. According to the report, pre-market perpetuals have already become one of the highest-volume pre-market trading formats.

In this context, HTX launched a WLFI/USDT pre-market perpetual futures ahead of WLFI (World Liberty Financial)'s official listing. This allowed users to participate in price discovery and manage risk prior to TGE, illustrating a broader trend identified in the report: exchanges are extending their role from the listing moment into the pre-issuance phase, making pre-market trading an increasingly important part of exchange product systems.

Scale Potential and Structural Challenges

The pre-market has already reached a meaningful scale. For major projects, pre-market trading can easily generate hundreds of millions of dollars in turnover, while flagship names such as WLFI and Monad have seen cumulative pre-market volumes exceed $1 billion. As a result, the pre-market has become a stable multi-billion-dollar segment with room to expand further.

At the same time, clear structural risks remain. Liquidity is naturally thinner, prices can be moved by large players, and settlement often depends heavily on project teams. Information asymmetry is persistent, and different asset types still lack unified standards for rules, settlement, and risk allocation. Whether the pre-market can continue scaling will depend on its ability to move from an opportunity-driven market toward more institutionalized and coordinated structures.

Conclusion

HTX Research concludes that pre-market trading is not a temporary phenomenon. Driven by changes in funding conditions, user participation models, and exchange product design, it is reshaping how projects launch tokens, how exchanges structure listings, and how users engage with early-stage markets.

As the pre-market evolves from a grey zone before issuance into a core layer connecting primary and secondary markets, it is likely to become a long-term, increasingly institutionalized feature of the crypto market landscape.

About HTX Research

HTX Research is the dedicated research arm of HTX Group, responsible for conducting in-depth analyses, producing comprehensive reports, and delivering expert evaluations across a broad spectrum of topics, including cryptocurrency, blockchain technology, and emerging market trends. Committed to providing data-driven insights and strategic foresight, HTX Research plays a pivotal role in shaping industry perspectives and supporting informed decision-making within the digital asset space. Through rigorous research methodologies and cutting-edge analytics, HTX Research remains at the forefront of innovation, driving thought leadership and fostering a deeper understanding of evolving market dynamics. Visit us.

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