New "VR/AR for Impact" Content Designed to Help Drive Positive Change Across the Globe Showcased at World Economic Forum 2018
DAVOS, Switzerland, Jan. 22, 2018 /PRNewswire/ -- HTC VIVE™, the leader in premium Virtual Reality (VR), today announced a partnership with the World Economic Forum (WEF) to drive the VR/AR for Impact initiative forward, and to showcase its latest content at the United Nation's (UN) Sustainable Impact Hub at the WEF 2018 in Davos.
Originally launched by HTC at WEF in 2017, VR/AR For Impact is a more than $10 Million program to drive VR and AR content and technologies that will create positive impact and change in support of the United Nation's Sustainable Development Goals. In collaboration with a core group of VR/AR leaders and the UN, WEF will drive the "VR/AR for Impact" initiative going forward, and as a core member of the group, HTC Vive will continue to design and create experiences as part of their collaborative, ongoing commitment to foster and champion the use of Virtual and Augmented Reality to educate and empower humanity.
"The challenges our world faces today have never been greater, and humanity needs a clearer understanding and guidance to help solve global issues," said Cher Wang, Chairwoman and CEO, HTC. "Unlike any other medium, Virtual Reality is able to immerse the global audience in literally any experience, and can help us learn, empathize and transform the world. VR/AR for Impact is a unique way of driving critical awareness toward problems and solutions facing mankind."
"We see so much untapped potential with VR/AR to drive positive outcomes for society in areas such as health and education, and we are looking forward to working with leaders in this space to build up this initiative in the coming years," says Lauren Joseph, leader of the Electronics Industry Program at World Economic Forum.
VR/AR for Impact experiences shown this week at WEF 2018 include:
- OrthoVR aims to increase the availability of well-fitting prosthetics in low-income countries by using Virtual Reality and 3D rapid prototyping tools to increase the capacity of clinical staff without reducing quality. VR allows current prosthetists and orthosists to leverage their hands-on and embodied skills within a digital environment.
- The Extraordinary Honey Bee is designed to help deepen our understanding of the honey bee's struggle and learn what is at stake for humanity due to the dying global population of the honey bee. Told from a bee's perspective, The Extraordinary Honey Bee harnesses VR to inspire change in the next generation of honey bee conservationists.
- The Blank Canvas: Hacking Nature is an episodic exploration of the frontiers of bioengineering as taught by the leading researchers within the field. Using advanced scientific visualization techniques, the Blank Canvas will demystify the cellular and molecular mechanisms that are being exploited to drive substantial leaps such as gene therapy.
- LIFE (Life-saving Instruction For Emergencies) is a new mobile and VR platform developed by the University of Oxford that enables all types of health worker to manage medical emergencies. Through the use of personalised simulation training and advanced learning analytics, the LIFE platform offers the potential to dramatically extend access to life-saving knowledge in low-income countries.
- Tree is a critically acclaimed virtual reality experience to immerse viewers in the tragic fate that befalls a rainforest tree. The experience brings to light the harrowing realities of deforestation, one of the largest contributors to global warming.
- For the Amazonian Yawanawa, 'medicine' has the power to travel you in a vision to a place you have never been. Hushuhu, the first woman shaman of the Yawanawa, uses VR like medicine to open a portal to another way of knowing. AWAVENA is a collaboration between a community and an artist, melding technology and transcendent experience so that a vision can be shared, and a story told of a people ascending from the edge of extinction.
These experiences will be made available for all attendees at the World Economic Forum at the UN's Sustainable Impact Hub on January 23rd, 2018 on Promenade 72, Davos Platz in Switzerland. Awavena can be experienced in the main congress hall, Portals exhibition.
For more information on VR for Impact visit: https://vrforimpact.com/.
About HTC VIVE
HTC Vive is the creator of the unprecedented PC-based premium virtual reality system, the Vive, which was built and optimized for room-scale VR and true-to-life interactions. The Vive ecosystem has evolved around its premium VR product portfolio, supported by Vive X, the most active global VR/AR accelerator that has invested in over 80 start-ups, Viveport, a global content platform with the world's first VR subscription model that operates in more than 60 countries, and Vive Studios, Vive's VR content development and publishing initiative. Vive is delivering on the promise of VR with game-changing technology and best-in-class content, bringing VR to consumers, developers and enterprises alike. For more information on Vive, please visit www.vive.com.
HTC and the HTC logo are the trademarks of HTC Corporation. All other names of companies and products mentioned herein may be the trademarks of their respective owners.
SOURCE HTC VIVE