AMSTERDAM, December 30, 2015 /PRNewswire/ --
The Hot & Not List for 2016 has been published. This trend list is a project of market researcher Klaus van den Berg. The list attracts a great deal of both national and international media attention and is a source of inspiration to experts, professionals and other interested parties. For this year's list Van den Berg has collaborated with foresight expert Andrea Wiegman and science journalist Hanny Roskamp. Together Van den Berg, Wiegman & Roskamp have 75 years of professional experience identifying, explaining and applying trends in society.
HOT 2016 / NOT 2016
Caitlyn Jenner / Bruce Jenner
Metropolitan regions / Global village
Politics / Economics
Pro-aging / Anti-aging
Deeds / Words
Yurt living / Glamping
Self-confidence/ Self-marketing
Personalised diet / Diet gurus
USA / BRIC
Bio-plastic / Plastic soup
San Francisco / Silicon Valley
Walking / Running
Trolley cases / Backpack
Anonymous / Whistleblowers
Social / Social media
Rugby / Football
Listening / Talking
Epi-genetica /DNA
Pony / Bun
Angela Merkel / Volkswagen
Sit/stand desks / Screen potatoes
TLC / CNN
Nigella Lawson / Jamie Oliver
Participating journalism / Commentators
Seitan / Glutenfree
OnePiece jumpsuits / Tracksuits
Computer glasses / Sunglasses
Light L16 / Selfie-sticks
Pink / Beige
Development / Stand-still
Kaltblut-magazine.com / Fashion bloggers
Vintage Nouveau / Second-hand
Deserts / Coastal areas
Talking about the weather / Talking about status
Fermented vegetables / Forgotten vegetables
Humans are underrated / Robot anxiety
B-society / 9-to-5 society
Prince Harry / David Beckham
Speedcleaning / Vacuum cleaning robot
Seaweed / Wheat grass
Free spirits / Followers
Empathy / Egoism
Cider / Beer
Itskoko / Speed-yoga
Rock garden / Vegetable plot
Circular / Linear
Stevia / Sugar
Blues, jazz, funk & disco / Rock
Silence / Spiritual posts on Facebook
Pop / Hip
Horrorism / Terrorism
Love / Money
Gender X / Generation X
Ethics / Tit for tat
Dressing up / Normcore
Less meat = less heat / Climate change
Note to the editors: You may publish our Hot & Not List 2016 free of charge. You must credit the three authors of the list by name in any publication.
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