Honor 8 Redefines Beauty of Smartphone in Europe

PARIS, Aug. 24, 2016 /PRNewswire/ -- Honor officially launches Honor 8, its cutting-edge flagship product of 2016 for the Europe market today in Paris. Perfectly embodying the tagline "Beauty. Your Own Way.", this trendy and fashionable device is uniquely designed for millennials to enhance their ambitious, fast-paced and all-online lifestyles. Featuring a stunning glass back on the outside, world-class dual-lens camera and powerful features on the inside, Honor 8 takes the smartphone user experience to a new level with higher standards in aesthetics, performance and innovation.

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"Millennials are bold, willing to hunt for something different, and they believe innovative smartphones will play a vital role in their everyday life and bring superior experiences," said George Zhao, President of Honor. "Leveraging these valuable insights as well as our aesthetic and creative expertise, we crafted the glamourous glass back for Honor 8, which is so different from all the metal body smartphones out there on the market. Combined with cutting-edge features incorporated in the dual-lens camera, fingerprint recognition, powerful CPU and battery, all enabled by our latest innovation, Honor 8 is a state-of-the-art device that will empower technology-savvy digital natives to explore the world and fulfill their potential."

"'For the Brave' is the essence of Honor's brand spirit and by working with recognized opinion leaders who represent the brave global youth, we aim to ignite more passion amongst our young consumers, encouraging them to live to the fullest," said Steven Wang, Global Marketing Director of Honor. "For Honor 8, we invited Brooklyn Beckham as our global brand ambassador and Louane Emera as our brand ambassadors in France. Through these partnerships and ongoing consumer engagements, Honor is becoming the smartphone brand of choice for millennials and a lifestyle trend setter for those who are young-at-heart."

First unveiled in China in July, then in the US on Aug 16th, today's Honor 8 event concludes its global launch tour in Europe -- one of its most important markets, playing a vital role in the brand's worldwide success.

Eva Wimmers, President Honor in WEU / Vice President Honor Global said: "At Honor, we do not take short cuts. It is our unwavering commitment to innovation, collaboration and action that has enabled us to achieve rapid business growth and brand development in Europe over the past two years. Looking ahead, our strategic focus is to introduce more innovative products such as Honor 8 to the European market and continuously enhance customers' shopping experiences. We also look forward to growing with young people across the region and becoming the ideal partner of other growing youth brands and services."

Honor 8 will hit the shelves in Europe on August 24 on Honor's vMall.

Honor 8 features

Smooth design by perfect craftsmanship

With a 5.2-inch FHD touchscreen display, the trendy exterior of Honor 8 boasts a resilient two-sided 2.5D glass body and diamond-cut aluminum alloy edges that form an ultra-narrow bezel. The 3D grate design with its 15-layer process of craftsmanship on the glass back reflects light beautifully, making Honor 8 a glamourous statement piece for trail-blazing users always on the hunt for something different.

Capture the bright side of life

Featuring one RGB and one monochrome sensor, 1.25 um large pixel size, Honor 8's dual 12MP lenses can capture more light, increase picture quality, bring bright colors to life and render crisper details to photographs. Its hybrid auto-focus perfectly aligns the laser focus, precise depth focus and contrast focus to deliver quality images regardless of the lighting conditions. The Honor 8 also packs a punch with its 8-megapixel front-facing camera for the selfie addict in users.

One touch to unlock the digital world

With 0.4-second phone unlock, auto learning skillset, 3D fingerprint reading, and a level-4 fingerprint collection algorithm, the Honor 8 delivers a truly advanced experience in terms of speed, intelligence and security at users' finger tips.

Powerful performance

The Honor 8 is powered by an 8-core CPU up to 2.3GHz with 16nm FinFET technology. With an ever-intelligent high-end processor and 4GB of LPDDR4 RAM for flawless multi-tasking and seamless gaming. The CPU chipset also contains an i5 co-processor, which controls the phone's sensors and features, and works in alignment with the Kirin 950 SoC chipset to provide users with increased processing speed, response time and battery life.

Hefty battery life and fast charging to keep connected

Featuring a 3,000mAh[i] battery with Smart Power 4.0 maximizing stand-by time, Honor 8 is expected to keep going for 1.77 days under normal usage and a full 1.22 days under heavy usage[ii]. The power is also enough to run offline videos for 10 hours straight. It also delivers a world-class 9V/2A charging experience[iii], reaching almost 50% charge in just 30 minutes. For emergency situations, you'll get two-hours of phone time or six-hours of offline music on a mere 10 minute charge.

For more product information, please visit: http://www.hihonor.com/global/

About honor

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For media enquiries, please contact:

Reed Li
Burson-Marsteller Hong Kong
reed.li@bm.com
+852-2963-6719