LONDON, January 23, 2012 /PRNewswire/ --

- Holiday comparison community experience upturn in bookings after a winter site relaunch -

Holiday Hypermarket, a UK based holiday comparison community, say that they have seen a surge in holiday bookings after relaunching their website mid-December. According to data collected by Holiday Hypermarket, there was a week-to-week increase of 26 per cent in bookings for holidays to Tenerife and other destinations offered by the holiday comparison community.

Holiday Hypermarket believe that this upturn in bookings is directly linked to the success of their site relaunch. The website redesign was produced to fall in line with Holiday Hypermarket's focus on creating a simple and pleasurable user experience for customers browsing holidays. Elements of the redesign included creating a clean, eye-catching design with easy-to-use navigation which also simplifies the process of finding and booking the perfect holiday. All costs are clearly presented upfront to make it easier for customers to create their ideal holiday package.

Calum MacDonald, Online Marketing Manager for Holiday Hypermarket comments: "At Holiday Hypermarket we believe that finding your dream holiday should be as relaxing and enjoyable as the holiday itself. Creating the perfect user experience was at the forefront of our redesign concept and we strongly believe that this is one of the reasons why we've seen such a phenomenal increase in bookings over the past weeks.

"Holiday Hypermarket offers British customers the chance to purchase excellent value holidays to destinations all over the world. Our website relaunch has created a clear, clean-cut booking experience for our customers so that it's now easier than ever to book holidays in Cuba and other popular Holiday Hypermarket destinations."

About Holiday Hypermarket:

Holiday Hypermarket (http://www.holidayhypermarket.co.uk/) is a UK based holiday comparison community. We are passionate about helping people in the UK explore, learn and enjoy the world by removing the obstacles that keep them from getting the most out of their holidays. We do this by providing a completely independent travel comparison site that allows you to effortlessly find the best deals with the assistance of a knowledgeable community of fellow travellers who love to share travel advice.

With Holiday Hypermarket you have access to a huge number of travel suppliers which will help you put together flexible, restriction free, itineraries. This, combined with our excellent customer service and vibrant online community, makes Holiday Hypermarket a great place to start exploring the world.

SOURCE Holiday Hypermarket