LONDON, January 31, 2012 /PRNewswire/ --

-Holiday comparison community to celebrate Red Sea holidays throughout the month-

Holiday Hypermarket, a UK based holiday comparison community, have announced their partnership with Red Sea Holidays for the launch of their Red Sea Month. The event will see them promote the region as a holiday destination throughout February using a number of offline and online initiatives.

To support their campaign, the holiday comparison community will be hosting several events and competitions throughout February that promote the region's qualities and engage with their customers and business partners. From 3^rd February Red Sea Holidays and Holiday Hypermarket will be inviting guests to tour the Red Sea area with them to sample some of its delights and learn more about what makes the region so significant.

Calum MacDonald, Online Marketing Manager for Holiday Hypermarket comments: "Although Holiday Hypermarket offer holidays to Malia, Cuba, Goa and other exotic destinations, our Red Sea offering is something we're particularly excited about. The Red Sea region is remarkable, packed full of sights and activities that make Red Sea holidays unforgettable. From stunning coral reefs, to ancient Egyptian monuments, ambient nightlife, thrilling water sports and breathtaking beaches, we're glad to be helping travellers to visit and learn more about the region."

In addition to the educational trip, Holiday Hypermarket will be engaging with travel fans and customers through their social media channels from a location in the Red Sea region throughout the month. They will also be hosting a competition that will give their customers the opportunity to win a mystery prize.

MacDonald continues: "Social media is important to us as a holiday comparison community and engaging with our community members in new and exciting ways is at the forefront of our business. We're proud to be utilising it to draw attention to Red Sea holidays and our Red Sea Month."

About Holiday Hypermarket:

Holiday Hypermarket (http://www.holidayhypermarket.co.uk/) is a UK based holiday comparison community. We are passionate about helping people in the UK explore, learn and enjoy the world by removing the obstacles that keep them from getting the most out of their holidays. We do this by providing a completely independent travel comparison site that allows you to effortlessly find the best deals with the assistance of a knowledgeable community of fellow travellers who love to share travel advice.

With Holiday Hypermarket you have access to a huge number of travel suppliers which will help you put together flexible, restriction free, itineraries. This, combined with our excellent customer service and vibrant online community, makes Holiday Hypermarket a great place to start exploring the world.

SOURCE Holiday Hypermarket