NEW YORK, Sept. 10, 2014 /PRNewswire/ -- With the end-of-year gift-giving season upon us, now is the time for PR professionals to identify coverage opportunities for their products during the Holiday Gift Guide season. Having a product featured in a guide is the perfect way to garner awareness during a time when consumer spending is at its highest. However, with resources already stretched thin many business owners steer clear of tackling these types of campaigns. Here's some advice that will ease you into this initiative and help you to get featured in the first place:

• Know when to pitch. Print and online publications may have different deadlines and familiarizing yourself to these can help uncover further opportunity.
• Think outside of the box and toss out traditional thinking. Why not consider pitching a non-traditional holiday that's highly targeted to your offer?
• Suggest a round-up. Featured coverage can be limited due to space constraints, so placing your product as one of many suggested items may be a solution.

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For additional tips on how to get your product, service or business featured in a holiday gift guide, read the latest article by best-selling author and media training expert, Susan Harrow, on PR Newswire's Small Business Toolkit: http://bit.ly/1qFk49z

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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