LEEDS, England, May 2, 2013 /PRNewswire/ --

Hitachi Personal Finance - http://www.hitachipersonalfinance.co.uk, has appointed London-based digital marketing agency Regroup Media to oversee Search Engine Optimisation (SEO) and Pay Per Click (PPC) activity to drive customer acquisition for their low interest personal loans products.

Hitachi has operated in the finance area in the UK for 30 years, providing finance to consumers through retail partners, where they are market leaders.

Theresa Lindsay, Marketing Manager Hitachi Capital (UK) PLC said: "Search is a key part of our plans online, and it was so important to use an agency with a dedicated focus in this area, that can drive activities in a strategic way."

Scott Muir, MD of Regroup stated: "It's great to be working with a market leader such as Hitachi in the personal loans space. We look forward to helping to drive their online business going forward."

The account win is the latest in a series of new account wins by Regroup that has seen their online marketing business double in size over the last 12 months.

Hitachi Personal Finance, providers of low cost loans can be found at http://www.hitachipersonalfinance.co.uk

Regroup Media, providers of Digital Marketing Services can be found at http://www.regroup-media.co.uk

For further information contact info@regroup-media.co.uk

SOURCE Hitachi Personal Finance