Hisense maintains first place for Chinese refrigerator exports during first quarter

QINGDAO, China, May 13, 2014 /PRNewswire/ -- According to the data just released by China Customs on refrigerator exports for the first quarter of this year, China continued its steady growth in refrigerator exports during the quarter. Hisense topped the list in terms of both export volume and export value, with a 13.6 percent and a 9.7 percent share respectively, ahead of all competitors and maintaining its number one standing.

In 2013, China exported white goods worth US$21.3 billion, a year-over-year increase of 3.8 percent and accounting for 56.6 percent of all home appliance exports. The refrigerator and washing machine sectors continued to see a favorable growth trend. During the first quarter of this year, the refrigerator industry maintained this trend, with Hisense in the lead with a growth rate three times that of the industry average.

In 2012, Hisense already ranked first in the refrigerator industry with export share based on volume of 11.9 percent. The refrigerator manufacturer then expanded its leading position in 2013 with export by volume reaching a 12.2 percent share and export by value reaching a 9.1 percent share. At the same time, the company also performed well in the domestic refrigerator market and consistently ranked among the top two players.

Despite the many uncertainties roiling the global economy, China's home appliance exports have maintained steady growth. Due to accurate understanding of user demand and R&D efforts in healthy as well as energy-saving and environmentally friendly technologies, China's home appliance makers led by Hisense have gradually become the first choice for many consumers worldwide. Chinese brands continue to demonstrate a higher level of competitiveness and development potential.

With the remarkable growth in refrigerator exports, Hisense has ranked first in the refrigerator industry for two consecutive years. This is a reflection of the international competitive strength of Hisense's refrigerators as the company has made great strides in export markets with its global independent brand strategy. Adhering to the most stringent standards worldwide, the company has won the trust of not only domestic but also demanding foreign consumers and business partners, further strengthening its competitive edge in the Chinese and global markets for mid- and high-end refrigerators.