Hisense Australia Extends Naming Rights to World Class Arena and Sponsorship with Australian Open

BEIJING, Aug. 26, 2014 /PRNewswire/ -- Hisense Australia announced it will continue as naming rights sponsor for Hisense Arena for an additional three years. Hisense Australia has also signed an agreement with Tennis Australia to extend its sponsorship of the Australian Open as official TV and refrigeration supplier until 2017. Year after year, Hisense Arena plays host to many successful entertainment and sporting events in the flourishing Melbourne & Olympic Parks precinct. In the coming months Hisense Arena will unveil activities to bring the brand closer to the fans.

Photo - http://photos.prnewswire.com/prnh/20140825/139120

The relationship Hisense has with Australia is something very special and in the past eight years, its products are now in millions of Australian homes and its continued market share growth in latest technologies such as Ultra High definition is proof consumers are demanding better technology. When the agreement for naming rights to Hisense Arena was first signed, a chance was taken on a company never heard of before in this country. Hisense were new to the Australian market, and it has been rewarded by a growing trust in their brand and products.

Hisense Australia began its operation in Melbourne, Australia and its commitment in this part of country has had many benefits. With steady growth lead by Australia's leading technology retailers in Victoria, Hisense products are available in over 80 percent of retailers around the country.

"Melbourne & Olympic Parks, Tennis Australia and Hisense are focused on quality customer experiences, services that are world class while embracing the latest technologies to facilitate growth," said Andre Iannuzzi, Head of Marketing Hisense Australia.

About Hisense Australia Pty Ltd

Hisense is a global television and refrigeration manufacturer active in more than 130 countries worldwide. More than 40 million people buy and enjoy Hisense products globally every year. Since arriving in Australia in 2006, Hisense has grown to be one of the fastest emerging TV and Home Appliance brands in Australia, distributed through more than 1,000 leading retail stores nationally. Established in 2006, Hisense Australia Pty Ltd is an Australian based subsidiary of Hisense Company Ltd.

Hisense tablets, televisions and home appliances are available at Australia's leading national electronics retailers including Bing Lee, JB Hi-Fi, Harvey Norman, The Good Guys, BSR, MYER, Radio Rentals and RT Edwards.

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