Hikvision launches new ITS camera for improvement of road safety and traffic flow

The new All-Rounder ITS camera is engineered with an all-in-one structure, embedding video, radar, and supplemental light in one module, helping traffic authorities to easily ramp up the detection of violations

HANGZHOU, China, Feb. 4, 2021 /PRNewswire/ -- Hikvision, an IoT solution provider with video as its core competency, today announced its latest traffic product offering – the All-Rounder ITS camera – designed to improve road safety and optimize traffic flow. As the name implies, the camera encompasses different skills and abilities, boasting speed detection, traffic violation detection, automated plate recognition, and vehicle attribute analysis in one housing.

"Hikvision is always pushing the boundaries of video technologies. Beyond the visual range that is perceived by video cameras, the abilities to understand other kinds of "senses" would allow even more precise monitoring and reporting of events or accidents," says Frank Zhang, President of International Product and Solution Center at Hikvision. "This is multi-dimensional perception, a trend that we think will affect the security industry in the future."

The new ITS camera is designed and developed with this multi-dimensional concept in mind. It is Hikvision's first camera to integrate three otherwise separate modules in one unit with no compromise on performance, making the camera neat and flexible to be deployed for demanding environments, all in an easy and cost-effective manner.

Improving road safety and optimizing traffic flow   

The product provides an HD camera, speed radar, and light array inside one housing. Specifically, it works with a multi-tracking radar that continuously monitors up to two or three traffic lanes – depending on the camera model, and identifies the speed and position of objects in the monitored area at a speed of up to 300 km/h. If a vehicle violates the speed limit, the embedded radar triggers the connected camera and a picture is taken of the vehicle and its license plate.

In the event of infringements of traffic rules such as wrong-way driving, improper lane usage, or even failure to use a seat belt, the camera will capture images of the corresponding vehicle, recognize its license plate and relevant information including vehicle type, color, brand, and direction of movement, which can be addressed to the authorities in real-time or stored on board.

Incident detection helps to improve overall driving standards, which ultimately reduces the number of accidents, improves road safety and further evens traffic flow.

Inside the camera

Employed with Deep Learning algorithms, the camera is able to recognize a much higher number of license plates and with higher efficiency than conventional ANPR systems. Its GMOS sensor further ensures brighter and smoother images to be reproduced in challenging lighting conditions, especially in low-light environments.

The camera's embedded supplemental light features a 16-bead light array, offering an IR range of up to 40 meters at night. 

As all of these functionalities are integrated, the single product itself outperforms conventional ITS products with space-saving and less cabling for easier installation. It supports flexible pole- or side-mounting, which makes onsite configuration effortless.  

The Hikvision All-Rounder ITS camera is ideal for various scenes such as urban roads, highways, tunnels and toll stations. For more information, please visit product page at iDS-TCV907-BIR.

About Hikvision

Hikvision is an IoT solution provider with video as its core competency. Featuring an extensive and highly skilled R&D workforce, Hikvision manufactures a full suite of comprehensive products and solutions for a broad range of vertical markets. In addition to the security industry, Hikvision extends its reach to smart home tech, industrial automation, and automotive electronics industries to achieve its long-term vision. Hikvision products also provide powerful business intelligence for end users, which can enable more efficient operations and greater commercial success. Committed to the utmost quality and safety of its products, Hikvision encourages partners to take advantage of the many cybersecurity resources Hikvision offers, including the Hikvision Cybersecurity Centre. For more information, please visit us at www.hikvision.com.

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