Highlights of China's Premier Children's Fashion Event

SHANGHAI, Oct. 23, 2014 /PRNewswire/ -- Cool Kids Fashion Shanghai, China's first trade event for kids' fashion, opened its doors to fashion industry players from 22-24 July 2014 at the Shanghai New International Expo Centre, China. It brought 51 kids fashion brands from 19 countries on the fashion stage, and engaged with 8,318 professional visitors.

Photo - http://photos.prnewswire.com/prnh/20141020/153004

Cool Kids Fashion Shanghai featured the latest fashion trends through activities which include the Kids Fashion Design Contest, Designers Fashion Shows, Trend Forums, Kids Fashion Shows, Kids Fashion Museum and Private Networking Events.

Three of China's top fashion designers unveiled their autumn/winter collections at Cool Kids Fashion Shanghai. They also shared their design concepts, as Mr. Davidson Tsui of Constance Kids said, "Every clothing I design tells a story. I put my love for my own kid into my design." Miss Ying of Little Mee also added that she designs from a child's perspective. "I hope to present a totally different style of children's fashion and change the perception of people that children's clothes look similar and boring," said Lorelei Liu of Kelkel.

Twenty designers were short-listed from over 800 aspiring designers and students of China's top fashion institutes. Their collections were on display and were featured in the Kids Fashion Show. Zhang Xinqing, a young Chinese student from Zhejiang University of Science and Technology, won the gold prize with her design "Color Dream." The distinguished panel of judges is made up of famous fashion designers and heads of fashion associations from China, France, Italy, Singapore and Spain.

The Kids Fashion Design Contest received high praise from Ms. Wu Haiyan, Vice President of China Designers Association, as she commented, "The designers who participated did a very good job. They presented the idea and creation from the younger generation. I am very glad to see so many young and skillful designers. They will be the future of this industry."

Six fashion shows were held showcasing the autumn/winter collections from New Balance, Barbie, Los Mosquitos, Bubblegummers, SMILEY WORLD, Hush Puppies kids, NANONAN, Hello Kitty, Disney and Toonsland.

In Trend Forums, Mr. Massimo Carminat, Project Director for Trend and Fashion, Peclers Paris, shared his insight for 2015-2016 Autumn/Winter Children Fashion Trends. Mr. Shaun Armstrong, Visual Director of M&S Department Store, shared his experience and knowledge in Visual Design for Children Wear Stores. MODA-MBA's Fashion Buyer Advisor Mr. Steve Shi hosted a session on the "Do's and Don'ts for Fashion Buyers."

Fashion Players from all fields speak highly of Cool Kids Fashion Shanghai. "Cool Kids Fashion is a perfect platform for us to keep up with international fashion trend, and meet with designers from all over the world," Hao Wang, Leasing Manager of Dongdu International Group, said.

Cool Kids Fashion Shanghai 2015 will be held 22-24 July in Shanghai, China. Visit the website www.coolkidsfashion.com to learn more.

For press enquiries, please contact:
Louise Kathryn Yu
Marketing Director
Children, Baby, Maternity Industry Expo (CBME)
Tel: (+852) 2585 6101
louise.yu@ubm.com

About Cool Kids Fashion Shanghai (www.coolkidsfashion.com)

Organised by UBM plc, Cool Kids Fashion Shanghai is China's must-attend children fashion event for trade professionals. It features a complete overview of children clothing and accessories (ages 0-16 years). The event is comprised of an Exhibition, Kids Fashion Design Contest, Designers Fashion Shows, Trend Forums, Kids Fashion Shows, Kids Fashion Museum and Private Networking Events.

About UBM plc www.ubm.com 

UBM plc is a leading global events-led marketing services and communications company. We help businesses do business, bringing the world's buyers and sellers together at events, online and in print. Our 5,000 staff in more than 20 countries are organised into specialist teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.