High Profile Cyberattacks Continue to Spur Rapid Adoption of Payment Tokenization Solutions to US$1 Billion Market

LONDON, May 22, 2025 /PRNewswire/ -- Payment tokenization continues to reign supreme in the payments space thanks to its ability to minimize potential points of failure and blunt the impact of failed card authorizations. New forms of payment tokenization are emerging, solidifying its position as an essential piece to the digital transaction's security puzzle. ABI Research, a global technology intelligence firm, forecasts Token Service Provider (TSP) revenue to break the US$1 billion mark by 2031 as heightened data protection concerns, security fears propelled by cyberattacks on critical institutions (notably the Colonial Pipeline incident in 2021, attacks on UK NHS hospitals, and concerns regarding the recent Spain and Portugal blackout), and new PCI-DSS 4.0 requirements spark increased demand for digital security solutions such as tokenization in the payments markets.

"Maximizing compliance with data protection and legislative data sovereignty requirements while meeting the ever-growing demand for enhanced efficiency within digital transactions is a precarious balancing act within the payments segment, calling for new and innovative technologies to rise to the challenge. Payment Tokenization has proved a viable solution thus far which has evolved to keep pace with the needs of regulation, security, and technological innovation, demonstrated by the arrival of new forms of tokenization and integration of complementary technologies, including biometrics, with tokenization to bolster its security promises, explains Aisling Dawson," Industry Analyst at ABI Research.

Headlining trends in payment tokenization including vaultless tokenization, web-based push provisioning, wearables tokens, and the integration of passkey capabilities instead of 3D Secure processes in desktop environments are expected to stir up further adoption of tokenization solutions and services across the payments ecosystem over the next five to ten years.

While North America is expected to continue to lead the pack, Europe's formidable regulatory regime pertaining to data protection and digital payments, rapid digitalization in Latin America, and the head start enjoyed by the Asia-Pacific region on tokenized funds and bonds prime the payment tokenization market for growth on a global scale.

Although payment tokenization boasts a strong growth trajectory over the next ten years, whetting Payment Service Providers (PSPs) and merchant's appetite for tokenized payment options will require heavy lifting on both the education and awareness-raising fronts. "Building a strong business case for payment tokenization requires a concrete demonstration of how tokenization solutions alleviate PSPs adherence to relevant regulatory and compliance requirements as well as how the migratory process can be eased for merchants who are reluctant to risk downtime or drops in transaction volumes. Payment Tokenization is well-placed for success, but its utility should be considered holistically across the payments ecosystem if TSPs are to truly optimize their prospects of strong revenue generation in this market," Dawson concludes.

These findings are from ABI Research's New Forms of Payment Tokenization report. This report is part of the company's Digital Payment Technologies research service, which includes research, data, and ABI Insights. 

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research是一家全球性的技术情报公司，拥有得天独厚的优势，充当终端市场公司和技术解决方案提供商之间的桥梁，通过提供独家研究和专业性指导，推动成功的技术实施和提供经证明可吸引和留住客户的战略，无缝连接这两大主体。

For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.

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