Hertz Extends Mobile App Offering to Help Travellers Stay Connected
UXBRIDGE, England, June 27, 2011 /PRNewswire/ --
- Hertz Adds Android, Symbian for Nokia and Blackberry Mobile Apps
Hertz Europe has launched three new free apps for Android, Nokia and Blackberry devices, extending its adoption of self service mobile technology. The new additions, created by Hertz and leading app development agency Grapple Mobile, complement the car rental provider's iPhone app and mobile website http://www.hertz.mobi. Any customer with a smart-phone will now have full access to Hertz mobile services, via the relevant version of the app, as well as the mobile website http://www.hertz.com - providing travellers on-the-move with access to Hertz reservations around the clock.
The new Hertz applications follow the successful introduction of the Hertz iPhone application in 2010. The three new apps for Android, Nokia and Blackberry allow customers to reserve a car, change their reservation or log-in and update their profile; ensuring they can manage their Hertz account on the move and at their fingertips. All of the apps are available to download free from http://www.hertz.co.uk/app.
Michel Taride, President Hertz International and Executive Vice President Hertz Corporation, said: "We strive to ensure that reserving with Hertz is as easy as possible for everyone. With the rise of smartphones, more and more people - both in business and pleasure - are booking and managing their rentals on mobile sites. Our iPhone app has proven to be extremely popular globally, and we're really excited to be adding these new apps so that those using Android, Nokia and Blackberry handsets can access the same benefits and easy booking solutions on the move. Being able to access your reservation from your mobile really puts Hertz in the pocket of the customer 24/7."
Alistair Crane, Grapple Mobile CEO said: "It is great to see a global brand like Hertz acknowledging the importance of offering their services to the widest possible audience across multiple mobile platforms. This is now imperative for any brand wanting to engage the majority of their customer base and obtain significant reach."
About Hertz
Hertz is the world's largest general use car rental company, operating from over 8,500 corporate locations in 150 countries worldwide. Hertz is in its 92nd year of delivering quality car rental solutions to leisure and corporate customers.
Product and service innovations such as Hertz #1 Club Gold, Worldwide Online Check-in, specially designed NeverLost® satellite navigation systems, and unique cars offered through the company's Prestige, Fun and Green Collections, set Hertz apart from the competition.
About Grapple Mobile
Grapple Mobile (http://www.grapplemobile.com), a Red Herring top 50 winner, is recognised as a centre of excellence for mobile application development. Grapple's patented platform enables the fast and cost effective production of cross platform mobile applications following 4 years and $9m in R&D.
Grapple's clients include XBOX, Sony Pictures, T-Mobile and BT, and has partnerships with advertising agencies including Ogilvy and McCann Ericsson.
Grapple is a privately funded company with offices in London, New York and Toronto.
Hertz Press Contacts
Alicia Mistry
Ketchum Pleon
T: +44(0)20-7611-3574
E: alicia.mistry@ketchumpleon.com
Caroline Trotman Dickenson
Ketchum Pleon
T: +44(0)20-7611-3686
E: caroline.trotman-dickenson@ketchumpleon.com
Grapple Mobile Press Contact
Amy Shannon
Grapple Mobile
T: +44(0)20-7942-4041
E: amy@grapplemobile.com
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