Hers Launches Clinician-Led Hair Loss Care for Women Across the UK

Offering includes first-of-its-kind treatments with doctor-trusted ingredients, private online assessment, and personalised care plan

LONDON, Oct. 14, 2026 /PRNewswire/ -- Hers, the leading global women's health platform, today announced the launch of Hers Hair in the UK, giving eligible women access to personalised, clinician-led hair loss care and expanding Hers' investment in the market. The programme offers a range of formats of doctor-trusted ingredients, including first-of-its-kind chewable options for women, available where a UK-registered clinician deems appropriate.

Hair loss affects an estimated 8 million women in the UK. Female Pattern Hair Loss is the most common type, with around 50% of women over 65 affected, though it can start in younger women. Hair loss can bring profound psychological distress; a recent systematic review found that 78% of women with hair loss report feelings of shame, anxiety, or depression, and 60% avoid social interactions because of embarrassment and low self-worth.

Hers Hair is built to change this reality. Hers customers begin with a private, entirely online consultation. A UK-registered clinician then reviews each patient's symptoms, health history, and individual circumstances to determine whether treatment is appropriate and builds a personalised plan if eligible, backed by ongoing clinician support, an expert educational programme, and 24/7 access to a Care Team.

The service launches with a range of formats, so women can choose what works best for them. Each treatment was formulated by dermatologists, using ingredients doctors have trusted for decades and where appropriate, combined with vitamins. Each plan is approved only when a UK-registered clinician decides it's right for that woman. Through Hers, these treatment plans have already helped hundreds of thousands of women with hair loss in the US. And based on self-reported data through Hers, over 90% of patients reported seeing their hair loss stabilise or improve after one year of treatment.¹

"Today, Hers is setting a new standard for women's hair loss treatment in the UK," said Rebecca Holdt, VP of Product, International. "Hair loss is a real clinical issue that deserves to be taken seriously, yet our research shows most women are coping alone, whether from embarrassment, a hard-to-get appointment, or the fear of not being heard. Hers was built to help bridge this gap, bringing clinician-led care to women on their terms. Every eligible woman gets a private assessment and a personalised plan built around her, so getting help no longer means waiting, wondering, or feeling dismissed. It's a meaningful step in Hers' long-term investment in women's health in the UK."

"Too many women are simply doing without. Stigma keeps them from even raising hair loss with their GP, and when they do, patients aren't always able to access the support and care they are looking for," said Dr. Kultar Garcha, Chief Medical Officer of Hims & Hers UK & EMEA. "That's where digital health can help, relieving pressure on the system and reaching women who've had nowhere else to turn. Through Hers, a woman can access a private, judgment-free assessment and a plan built around her, backed by clinician-led treatments, recommended only when it's right for her, and a Care Team available 24/7, whenever she needs it."

Plans start from £13/month², depending on the treatment recommended and plan length selected, and include a free initial consultation with a UK-registered clinician, a personalised treatment plan, and discreet delivery from a registered UK pharmacy.

Hers Hair joins Hers' weight management programme already available in the UK, marking the latest step in Hers' journey to become the holistic care partner British women need and trust.

The demand for women-centered care is already clear in the US. In Q2 2026, Hers made up over 40% of our U.S. revenue³, and earlier this year the business eclipsed a $1 billion annual revenue run rate. Over time, the company sees a similar opportunity across international markets. The company will continue to invest in innovative, clinically-backed treatments, and plans to announce expanded Hers offerings for customers in the UK in the coming months.

About Hims & Hers Health, Inc.
Hims & Hers is the leading health and wellness platform on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That's why we're building a future where nothing stands in the way of harnessing this power. Hims & Hers normalizes health & wellness challenges—and innovates on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so the company provides access to personalised care designed for results. For more information, please visit www.forhims.co.uk and www.forhers.co.uk.

¹ Based on self-reported data from 2,846 Hers US members after one year of treatment.
² Price varies by treatment and plan length selected. £13/month applies to the lowest-priced treatment on the longest plan. Final price is confirmed after your clinician's recommendation.
³ As of June 30, 2026.