- Mum-Led Startup Leverages Online Dating Model to Match Like-Minded Local Mums
MELBOURNE, Australia, May 7, 2015 /PRNewswire/ -- Hello Mamas™ today announced its global expansion. The social networking site that connects local, like-minded mums was created by three mums and is a free website that helps mums meet and plan playdates by finding other mothers and caregivers whose children, schedules, parenting styles, family challenges, and personalities are most alike. Since its initial launch in the U.S. and Canada last year, the website continues to experience rapid growth and international demand, specifically in the United Kingdom, Australia and New Zealand. The company anticipates that the amount of users will double with this extensive expansion.
"So many mums out there are craving a social life and a channel to connect with other like-minded local mums, but taking steps to do so can be awkward," says Meg Gerritson, co-founder of Hello Mamas. "We're thrilled to have taken strides to solve this problem for mums in the U.S. and Canada and have been busy working behind the scenes with our technology to help meet the demand of mums around the world."
Following a model similar to high-profile dating sites, Hello Mamas' proprietary geo-mapping and personality matching technology takes the guesswork and anxiety out of finding and meeting local mums. The site was designed to provide a solution to the many challenges mums face including trying to stay social as a busy parent, maintaining work-life balance and raising kids as a single parent. The site also helps mothers dealing with childhood health concerns such as autism, diabetes, food allergies, to connect with mums who are experiencing similar challenges.
Hello Mamas launched in the U.S. in January 2014 and quickly garnered more than 50,000 users across all 50 states. In addition to its recent Canadian expansion, the site regularly adds features such as MumFinder™ a search function that allows users to browse based on search queries and Socials™, an event-planning feature. The site continues to rapidly expand and adapt based on demand and user feedback.
About Hello Mamas
Hello Mamas is a social networking site that takes the stress out of meeting other mums and finding playdates via proprietary geolocation and personality matching technology. Visit www.hellomamas.com to learn more, and follow us for updates on Facebook and Twitter.
SOURCE Hello Mamas