Heineken® and TIËSTO celebrate the Formula 1 Heineken Dutch Grand Prix weekend in style with a unique performance on the track
- Internationally renowned Dutch DJ Tiesto played an exclusive live performance on the track to celebrate the F1 Heineken Dutch Grand Prix at Zandvoort
- Heineken created a moving stage on a truck bed, featuring artwork by famous Dutch artist, Joseph Klibansky
- The Heineken®0.0 truck made its way from the podium to the grandstands, stopping at turns 11 and 12 to perform in front of fans
- The performance was live streamed to millions of fans worldwide
ZANDVOORT, Netherlands, Sept. 5, 2021 /PRNewswire/ -- Heineken® celebrated the historic return of Formula 1® to Zandvoort in the Netherlands with a performance like no other. After all the F1® and W Series™ racing action over the weekend, a different vehicle took to the track with Dutch superstar DJ TIËSTO on board treating fans to an exclusive 60-minute live set, immediately after the F1 Heineken Dutch Grand Prix podium celebrations on Sunday 5th September.
Fans at the race enjoyed the performance from the grandstands in accordance with the COVID-19 guidelines in place, whilst fans at home tuned into the livestream featured on EDM streaming service Beatport, F1 and Red Bull Racing Honda Facebook channels as well as TIËSTO's own Facebook and YouTube.
The stage for the performance was built onto the back of a Heineken® 0.0 truck which started its journey from the pit lane straight after the podium ceremony and moved around the track, powered by sustainable biofuel, before stopping at turns 11 and 12 for TIËSTO to finish the performance. To add to the theatre of the performance the truck shot out biodegradable confetti onto the track.
The truck featured artwork by renowned Dutch artist Joseph Klibansky. Klibansky developed the design especially for the F1® and W Series™ podium, in collaboration with Heineken, which depicts local elements synonymous with the Netherlands, but with a contemporary twist.
The livestream is available to watch on Beatport channels until the end of year.
INFORMATION
For more information, please contact: HeinekenF1@mcsaatchi.com
Streaming channels: EDM streaming service Beatport via Facebook, YouTube and Twitch
F1 Facebook
Red Bull racing Honda Facebook
About HEINEKEN:
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business.
HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).
Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.
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