Hawthorn Improves Customer Experience Using iPads and MaaS360

- Mobile Cloud Platform Delivers Rapid Time-to-Value and Reduced Compliance Risk for Leading Pharmaceuticals Company

PHILADELPHIA, May 2, 2012 /PRNewswire/ -- Fiberlink®, the leader in software-as-a-service (SaaS) solutions for secure mobile device management (MDM) and mobile application management (MAM), today announced that Hawthorn Pharmaceuticals, Inc. deployed MaaS360 for the deployment of iPads and management of their mission-critical CRM application. Hawthorn chose the cloud-based solution to eliminate servers, forgo the need of internal staff constantly upgrading software and retain a system which can be rapidly distributed to field service employees. This approach gives Hawthorn a competitive advantage over other pharmaceutical companies and directly improves their customers' experience.

Hawthorn is a commercial-stage specialty pharmaceutical company that develops and markets prescription products in the therapeutic areas of respiratory, nephrology, dermatology, oncology, CNS and neurology. With an aggressive product development pipeline, including over 20 products in various stages of development and nine ANDA approvals in the last two years, Hawthorn's sales force was growing rapidly. Hawthorn purchased iPads to support the company's dynamic sales team with the iPoint CRM application. The native management utilities for iPads did not offer the level of device tracking, security and overall management that Hawthorn needed to conduct business in the highly regulated pharmaceuticals industry, so it turned to MaaS360 MDM for the answer.

"The fact that we could deploy MaaS360 so quickly and easily through the cloud was a significant advantage, giving our sales team a competitive edge and simplifying device management for our IT group," said Clay Hilton, director of Information Technology at Hawthorn.  "MaaS360 enabled us to deploy iPads and apps to our entire sales force with zero risk of non-compliance. The MaaS360 cloud-based platform lets us concentrate directly on the strategic components that are critical for continued top line growth for the company. That's where the real ROI payoff sits."

MaaS360's web-based management console provides Hawthorn with complete control over the iPads and apps. Application visibility and reporting is critical for Hawthorn, as downtime can result in loss of pharmaceutical sample distribution data and risk of non-compliance with regulatory standards. With MaaS360's secure document sharing feature, Hawthorn automatically distributes and tracks acceptance of its compliance manual, alleviating any non-compliance concerns. Additionally, Hawthorn's ability to locate and wipe lost iPads from a central console remediates risk of exposing highly confidential client and product information. With MaaS360, Hawthorn iPads were enrolled in minutes, with Fiberlink's support team providing any needed guidance along the way.

"Hawthorn is a great example of how companies are leveraging iPads and mobile apps to keep their sales reps focused on being more responsive to their customers and generating revenue," said Christopher Clark, president at Fiberlink. "MaaS360 delivers critical MDM functionality and ease of use while providing benefits that only a cloud-based platform can offer."

About Fiberlink

Fiberlink is the recognized leader in software-as-a-service (SaaS) solutions for secure enterprise mobile device and application management. Its cloud-based MaaS360 platform provides IT organizations with mobility intelligence and control over mobile devices, applications and content to enhance the mobile user experience and keep corporate data secure across smartphones, tablets and laptops. MaaS360 helps companies monitor the expanding suite of mobile operating systems, including Apple iOS, Android, BlackBerry and Windows Phone. Named by Network World as the Clear Choice Test winner for mobile device management solutions and honored with the 2012 Global Mobile Award for "Best Enterprise Mobile Service" at Mobile World Congress, MaaS360 is used to manage and secure more than one million endpoints globally. For more information, please visit http://www.maas360.com.

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