SEATTLE, May 31, 2011 /PRNewswire/ --

HaloSource, Inc. ("HaloSource" or "the Company") (HAL.LN, HALO.LN) the clean water and antimicrobial technology company, today announces that it has established HaloSource Water Purification Importações Ltda, a wholly owned Brazilian subsidiary of the Company to manufacture, import and distribute its HaloPure(R) powered components, cartridges and devices for partners in Brazil.

The Company has also appointed Luiz Cintra as Managing Director of its Brazilian subsidiary. A Brazilian native, Luiz has particular knowledge of the market and has previously worked with the Chief Executive of HaloSource, John Kaestle.

The opportunity for HaloSource in Brazil is sizeable. The Latin American market household water purification was estimated at $400m, growing at an annual rate of 15 per cent, according to research published by Frost & Sullivan in 2005.

John Kaestle, Chief Executive of HaloSource, commented: "The establishment of HaloSource Water Purification Importações Ltda enables us to work much more efficiently with our increasing number of Brazilian partners to supply the growing consumer market with water purification products. Luiz Cintra is a former colleague of mine and I am delighted that he has agreed to lead the charge for us in Brazil. We can now look forward to supplying the domestic market with pure water at point-of-use."

In 2009, HaloPure(R) became the first new drinking water technology in 30 years to be granted both Manufacture-For-Use and Device registrations by the United States Environmental Protection Agency (USEPA), widely recognized as having the world's most stringent performance requirements for water purification. In 2011, China's Ministry of Health issued formal approval of HaloPure(R) (2011-0064) under a new process developed to ensure the safety and efficacy of new technologies employed in products that impact human health. HaloPure(R) is the first new drinking water purification technology to be approved under these standards. In Brazil, the Company expects that HaloPure(R) products will meet or exceed all appropriate standards of the National Institute of Metrology, Standardization and Industrial Quality (INMETRO).

HaloPure(R) is a unique contact biocide technology that is proven to attack and kill a wide range of harmful microorganisms and is approved for long-term use in a variety of markets, including the United States.

Notes to Editors

About HaloSource

HaloSource is a clean water technology company, headquartered in Seattle, US with operations in India and China. It is focused on the provision of cleaner, clearer and safer water using its proprietary N-halamine bead technology to clean and purify water, killing bacteria and viruses that may cause disease.

HaloPure provides safer drinking water. In 2009, it became the first new drinking water technology in 30 years to be granted both Manufacture-For-Use and Device registrations by the United States Environmental Protection Agency (USEPA), which is widely recognized as having the world's most stringent performance requirements for water purification. HaloPure(R) is a unique contact biocide technology that is proven to attack and kill a wide range of harmful micro-organisms and is approved for long-term use in a variety of markets, including the United States.

SeaKlear and StormKlear products use a second technology based on natural bio-polymers to provide water clarification and antimicrobial applications for treating recreational and environmental water; and HaloShield facilitates the binding of chlorine-based bleach to textiles such as sheets, lab coats and towels. http://www.halosource.com

About HaloSource's Markets

HaloPure products are principally targeted at consumers in emerging market countries, where access to safe drinking water is particularly poor. In an independent analysis of the global Point of Use drinking water device market carried out in 2005, Frost and Sullivan concluded that:

- the market for residential water treatment equipment in China was estimated at $960 million in 2005, growing at an annual rate of 20.4 per cent between 2004 and 2011;

- the market for residential drinking water devices in India was estimated at $425 million in 2009, and experiencing growth of approximately 25 per cent annually; and

- in 2005 the global markets for filtration formats in the form of under-the-sink, counter top and replacement cartridges were growing annually at 20 per cent, 21 per cent and 18 per cent, respectively.

The World Health Organisation has estimated that 1.1 billion people lack access to safe drinking water and the Centre for Disease Control is recommending Point Of Use filtration and disinfection.

Biography of Luiz Cintra

Luiz Cintra is the Managing Director of the HaloSource subsidiary Water Purification Importações Ltda in Brazil.

From 1978 to 1993, he served as General Manager for the Electrical Conductors Division of Alcan Aluminio do Brasil S.A., a subsidiary of Aluminum Company of Canada Ltd. In 1993, he was appointed General Manager of Momentive Specialty Chemicals in Brazil and became Vice President, Latin America in 1996. In 2009, Luiz became Superintendent Director of MD Papeis Ltda., a producer of specialty papers for a broad range of applications.

Luiz has held several industry council positions, including President of ABRAF, the Formaldehyde Council of Brazil. He is a graduate of the University of Sao Paulo, where he earned his mechanical engineering degree and post-graduate qualifications in production engineering. He also holds a PMD from Harvard University.

     
 
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SOURCE HaloSource