Optimal takes the exchange experience to another level to better serve an ever-growing population of home exchangers. GuesttoGuest has continued to double its membership annually and, in August, surpassed the landmark of 400,000 homes in 180 countries. This dynamic way to travel attracts a large variety of customers: from solo travelers to active retirees, including families with children accounting for 50% of existing and new members.
Over the last 12 months, our analytics show that GuesttoGuest users exchange, on average, twice a year for a total of 12 nights. It also demonstrates a growing appetite for short stays, weekend getaways, mid-term school breaks, on the shoulder and low seasons, in addition to traditional seasonal peaks. Optimal provides travelers with unfettered access to GuesttoGuest, both to host and stay, thus allowing them to optimize their use of GuestPoints.
In July, GuesttoGuest introduced Service Plus, an unprecedented collection of guarantees, including: cancellation and damage protection along with 24/7 support. Available to all travelers at a flat fee of 10€ per night. Now users have the choice of between the Essential (pay-as-you-go 10€ per night option) or Optimal (unlimited benefits for a 130€ per year membership).
Optimal comes with some exciting additional benefits including:
One year of full Service Plus coverage without any added fees
Free profile verification
500 bonus GuestPoints for initially signing up
A guaranteed exchange in the first year or the 2nd year of Optimal is free
Loyalty program which offers discounts for membership renewals
"Now that Service Plus is an integrated part of the GuesttoGuest experience, we want to have a solution to every traveler, and Optimal offers an incredible value for our growing community. Home exchange provides totally unique vacation experiences, as unique as the 400,000 homes around the world. Our mission is to take shared hospitality to the next level of quality and satisfaction." - Charles-Edouard Girard, Executive Chairman of GuesttoGuest.
Signing up to GuesttoGuest remains free and open to all, fostering a greater sense of hospitality between members.