Global Sports Commerce (GSC), one of the world's largest sports, technology and management companies, has acquired a strategic stake in South African-based company Megapro Holdings. GSC looks forward to providing support to Megapro Holdings for acceleration and enhancement of their offerings in solutions, sponsorship/rights and services into Africa.
This will include digital LED signage technology, scoring software, content creation and management, in-venue fan connectivity and sponsorship measurement solutions.
GSC and Megapro already share ownership of Megaview, which provides LED and digital Solutions to leading South African sports agencies, stadiums, venues and stakeholders.
Headquartered in Singapore, GSC has a worldwide presence with offices in 16 cities, across 10 countries including UK, Australia, India, UAE, Hungary, Switzerland, New Zealand, South Africa and the USA. GSC combines cutting edge technology solutions in the fields of LED signage, sponsorship management, premium consulting, fan engagement, AR/VR, drone-based data acquisition, wireless tech and data-sciences with top professional expertise from all over the world.
"GSC is committed to providing worldwide professional expertise to enhance the commercial value for sports bodies and entities by creating more avenues for new commerce in the field of sports. We are now taking a leap through our close association with Megapro Holdings and their well-established infrastructure, local market knowledge, experience, broad client network and successful track record across the ever-evolving sporting fraternity in South Africa," said Donald Campbell, GSC board member of Megapro Holdings and Megaview.
We are extremely excited and optimistic about working together to unlock these opportunities for the benefit of existing as well as new clients and sporting bodies within the Africa Region," he adds.
Founded in 1986 by the current Executive Chairman, George Rautenbach, Megapro Holdings has been at the forefront of the sports marketing industry in South Africa for over 30 years. Megapro has played an important role in all the major events in South Africa since the Rugby World Cup in 1995 and this followed by the African Cup of Nations (1996), Cricket World Cup (2003) and FIFA World Cup (2010).
"Under the sponsorship umbrella, Megapro will bring to market a wider suite of holistic offerings to include media rights syndication, digital rights production and distribution via the gateway platform, convergence technology and digital content management plus the overlay of content and graphics on customised live broadcasts within the region," said George Rautenbach, Executive Chairman, Megapro Holdings.
About Global Sports Commerce (GSC)
GSC is one of the world's largest Sports Technology and Management Companies providing dynamic solutions, sponsorship & commercial management and premier consulting services to leading global sports stakeholders - including sports bodies, leagues, rights holders, stadiums and brands. GSC's works with preeminent organizations in sports such as FIFA, UEFA, IAAF, ICC, BCCI, EPL, IPL, Bundesliga, AFL etc., through its various subsidiaries.
Megapro Holdings specialises in the commercialisation of rights and sponsorship sales across a variety of sports and entertainment properties within South Africa. Leading rights holders include SA Rugby, SAFA and Cricket South Africa as well as a host of rugby and cricket unions across the country.
Other business divisions include Megapro Hospitality (VIP hospitality for sports and entertainment), Signet Licensing (sports licensing and marketing), Megaview (LED screens and digital solutions for the sports, entertainment and outdoor markets) and Beamlight (Travel and Incentives).