LONDON, February 9, 2012 /PRNewswire/ --
Site visits from mobile devices up 219% compared to same period in 2011
Growth supplemented by investment in social media to increase jobseeker touch points
A boom in mobile consumption has helped totaljobs.com achieve a record 5 million site users during January. 1.75 million visits to totaljobs.com in January were from mobile devices - a massive rise of 219% year-on-year.
This record breaking month has been driven by strong investment in product developments, leading to mobile consumption now accounting for nearly one in five visits (17%) to totaljobs.com. In a further vindication of the brand's strategy - which saw mapping and transport elements introduced to the site in 2011 - January's results smashed the previous record of 4.26m users.
Traffic to the website in January increased 45% year-on-year, with job applications exceeding 2.8 million, a year-on-year increase of 36%, as job seekers stepped up their efforts as they kicked off the New Year.
Caterina Masso, senior marketing manager of totaljobs.com, says, "We have developed a series of technological advancements to ensure we are ahead of the curve and importantly, adding considerable value to both recruiters and jobseekers. This value was identified and created by helping jobseekers take the 'luck' out of finding a job; through technological innovations such as mapping and mobile tools as well as a partnership with Facebook and LinkedIn. In this competitive industry, it was essential that we answered this market need and our overall traffic and the rise in mobile visits suggests that we're getting it right."
As part of an overall strategy to enhance user experience through technology, totaljobs.com developed targeted mobile technology for the site and innovative new features like transport links which enables jobseekers to find the nearest transport links to jobs advertised on the website as well as the maps tool which allow job search results to appear on a map, enabling recruiters to have a job ad assigned to a unique pin point making it stand out even more and attract more relevant candidates.
Totaljobs.com has also allowed for the rise of jobseekers using social media by enabling LinkedIn and Facebook profiles to be linked to users' profiles.
The LinkedIn integration now allows recruitment professionals to see where they have LinkedIn connections with a candidate. The newly developed widget allows recruiters to see connections and gain referrals, enabling them to gain as much information about a candidate as possible before contacting them.
The Facebook job search function has been developed to maximise the reach of recruiter's adverts on the social media site. With 23 million UK users, Facebook provides the opportunity to increase the number of potential candidates seeing an advert, giving recruiters a greater audience.
Notes to editors
Totaljobs.com is one of the UK's leading jobs websites, attracting over 5.1 million jobseekers every month on the hunt for one of 100,000 vacancies the site carries over the course of month. All of this activity generates almost 3 million applications a month, cementing Totaljobs.com's strong reputation among recruiters and jobseekers alike. Thousands of recruiters from multinationals to smaller regionally based businesses, recruitment consultants and advertising agencies recruit through totaljobs.com.
1. WebTrends January 2012