HAMILTON, Bermuda, September 23, 2014 /PRNewswire/ --
This ground-breaking partnership will celebrate the extraordinary achievement of the first commercial spaceflight and the visionaries who made it possible via iconic media, exclusive content, experiential events, limited editions and consumer retail engagement
GREY GOOSE®, the world's leading super premium vodka, announces today its official partnership with Virgin Galactic, the world's first commercial passenger flight into space. Formed from a shared philosophy that extraordinary achievement comes from acting on your beliefs, the partnership was revealed this evening by Virgin Galactic founder Sir Richard Branson, Virgin Galactic CEO George Whitesides, Global Category Director Premium White Spirits Ben Farlow and GREY GOOSE creator and Maître de Chai François Thibault, at the Rose Space Center and Planetarium in New York.
As part of the evening, Sir Richard Branson introduced Virgin Disruptors, a thought leadership series supported by The Virgin Group. A panel of disruptive minds in the travel industry will debate "The Future of Travel: Are We Moving Fast Enough?"
This event marks the beginning of a partnership between the two iconic brands that goes beyond solely sharing a philosophy. As Virgin Galactic welcomes the first commercial passengers into space, GREY GOOSE will bring this space journey to life through a range of out-of-this-world experiences, exclusive content and a series of limited edition promotions. This will be complemented with exclusive sponsorship activity at the Virgin Galactic launch location at Spaceport America, New Mexico. For those who will be experiencing the commercial space flights, exceptional signature cocktails will toast the new era of space travel planned for 2015.
Both GREY GOOSE and Virgin Galactic were created by visionaries who possess the determination to act on their beliefs, seeing possibilities where others did not. François Thibault believed he could revolutionize vodka by applying his skills of a traditionally trained cognac Maître de Chai. Using only the finest ingredients François Thibault crafted a luxury vodka, built from the ground up through a field to bottle process that celebrates the quality of its ingredients versus neutrality. François Thibault pioneered a unique process that brings out the naturally superior characteristics and taste of the fresh ingredients, one radically different than traditional methods of distillation that strip vodka of its flavor. By combining soft winter wheat from Picardie with spring water from Gensac-La-Pallue, naturally filtered through limestone, combined with this unique distillation process, he created GREY GOOSE, a vodka of unprecedented quality and character.
"This is a marriage of two brands whoshare values and a true sense that if you can imagine it, it can be done. Not only do we both follow the same long-term vision that the extraordinary can be achieved from acting on your beliefs, but we also look forward to celebrating this iconic cultural moment in time with those on the ground," says François Thibault.
Sir Richard Branson truly embodies the FLY BEYOND® spirit at the heart of the GREY GOOSE vodka brand. A globally recognized entrepreneur who is both a pioneer and visionary in his own right, Sir Richard has defied expectations by constantly pushing boundaries and achieving unimaginable success from humble beginnings. Since 2008, GREY GOOSE has recognized and celebrated this kindred spirit in Sir Richard and the Virgin brand. First, featuring Sir Richard in the acclaimed television series, ICONOCLASTS, that showcases innovators and visionaries, produced by GREY GOOSE Entertainment. Most recently with the creation of the GREY GOOSE Loft at the Virgin Atlantic Clubhouse at London Heathrow Airport, which elevates the travel experience to new heights. Now, by pioneering the first commercial passenger flights into space with the world's first spaceline, Virgin Galactic, Sir Richard is at the forefront of a groundbreaking new travel experience that few believed possible.
"We are delighted that GREY GOOSE is joining us as a partner on our incredible journey. This evening of disruptiveand rich debate about the future of travel, a wonderful celebration of human achievement, is at the heart of the Virgin Galactic GREY GOOSE partnership. We share a passionate pursuit of the extraordinary which we look forward to celebrating together as the world's first commercial spaceline builds and grow," says Branson.
GREY GOOSE® is the Official Spirit Partner of Virgin Galactic. #FLYBEYOND
About GREY GOOSE vodka
Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France - soft winter wheat from the Picardie region, le grenier à blé (the breadbasket of France) and spring water from Gensac-La-Pallue, in the Cognac Arrondissement (Region), which is naturally filtered through limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field-to-bottle, the expertise of the GREY GOOSE Maître de Chai (Cellar Master), François Thibault, ensures an unparalleled smoothness and exceptional taste to the connoisseur palate. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, GREY GOOSE Le Citron, GREY GOOSE Cherry Noir, and GREY GOOSE Le Melon Flavored Vodkas and GREY GOOSE VX. Spirit Drink. http://www.greygoose.com
The GREY GOOSE® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
About VIRGIN GALACTIC
Virgin Galactic, owned by Sir Richard Branson's Virgin Group and aabar Investments PJS, is on track to be the world's first commercial spaceline. To date, the company has accepted more than $80 million in deposits from approximately 700 individuals, which is 20% more than the total number of people who have ever gone to space. The new spaceship (SpaceShipTwo, VSS Enterprise) and carrier craft (WhiteKnightTwo, VMS Eve) have both been developed for Virgin Galactic's vehicle fleet by Mojave-based Scaled Composites. Founded by Burt Rutan, Scaled developed SpaceShipOne, which in 2004 claimed the $10 million Ansari X Prize as the world's first privately developed manned spacecraft. Virgin Galactic's new reusable vehicles, which will be manufactured by The Spaceship Company in Mojave, Calif., share much of the same basic design, but are being built to carry six customers, or the equivalent scientific research payload to space. The vehicles will allow an out-of-the-seat, zero-gravity experience with astounding views of the planet from the black sky of space for tourist astronauts and a unique microgravity platform for researchers. The VSS Enterprise and VMS Eve test exhaustive test flight program is in its final stages leading to Virgin Galactic commercial operations, which will be based at Spaceport America in New Mexico.
©2014. GREY GOOSE, THE GEESE DEVICE AND THE TRADE DRESSES ARE TRADEMARKS. VODKA 40% ALC. BY VOL.
For more information about Virgin Galactic:
For content from the announcement, please visit: http://galactic.greygoosemediacentre.com or contact:
- Alicia Manji, TVC Group, +44-7791-408-698, GREYGOOSE@TVCgroup.com
- Jenna Gerbino, Harrison & Shriftman, +1-917-351-8664, email@example.com
SOURCE GREY GOOSE