LONDON, July 26, 2012 /PRNewswire/ --
SearchCatalyst, a Greenlight company, can help SMEs set up their SEO campaigns in time for Christmas using Greenlight's new Digital Advent Calendar
Not everyone will have Christmas on their minds in the middle of summer, but SMEs looking to maximise their Christmas SEO campaigns will certainly be thinking of Christmas in July. With advertisers and marketers in mind, award-winning digital marketing agency Greenlight has devised a digital advent calendar.
Inside the 10 'doors' are pearls of wisdom related to online search from imperatives like 'Don't Spam' to tips on how to produce an integrated online campaign. Small businesses not well versed in SEO should find this digital advent calendar particularly helpful. Small business SEO needs to make every word and phrase count in order to crank up clicks that are qualified and targeted thus more likely to convert into sales or to help the company reach its goal or target.
Because Small business SEO is different to that of large, well-known brands and companies, it requires a tailored, specialist approach. This approach can be implemented by SearchCatalyst, a Greenlight Digital company focused entirely on SMEs.
SearchCatalyst knows budgets are smaller, consumer awareness is lower but targets are just as high with SMEs vis-à-vis bigger, more established businesses. With this in mind it offers tailor made affordable SEO for small business packages.
SearchCatalyst can help SMEs implement many of the tips included in Greenlight's Digital Advent Calendar, including developing an integrated campaign utilising social media, mobile and search. It will also ensure SMEs are well-prepared for Christmas, which for retailers is the biggest event of the year, requiring three to six months' worth of planning, hence why SMEs should be preparing for Christmas in July.