LONDON, February 3, 2014 /PRNewswire/ --
Leading independent digital marketing agency, Greenlight, will take to the main stage at Travel Technology Europe 2014, Europe's largest travel-related technology and marketing event, being held at Earls Court 2 in London on 4 - 5 February, 2014.
Now in its eighth year, the two day conference will feature thought-provoking speeches, industry panel debates and practical case studies, alongside an exhibition.
Mariana Saraceni, Greenlight's Head of PPC, will be joined by Fintan Gillespie, Industry Head, Performance, Google and Andrew Jones, Head of Search Account Management, Yahoo UK, at the panel session examining how businesses can lower cost-per-click (CPC) and get more for the money they invest in search engine marketing - which can take a huge chunk of the digital marketing budget.
Moderated by Lee Hayhurst, editor of Travolution, the session, Lower cost-per-click: best practice search engine marketing, will kick-off on the main stage at 16.15hrs - 17.10hrs on Tuesday 4 February.
Key focus points of discussion and debate will include:
- Attribution - moving away from just last click
- Tagging/tracking solutions
- Channel integration
- Ad Extensions - Maximising exposure and use of space in the search engine results pages (SERPS)
- Optimisation - The importance of automation to maximise profitability
- International Expansion - how to grow in new overseas markets
- Best practice - Building your own expertise in-house or buy it from an agency, what's best?
Over 4000 delegates are expected to attend the event.
Notes to Editors:
Mariana Saraceni is head of PPC at Greenlight.
She manages a team of campaign managers and a pool of analysts, focusing on clients with International expansions using her unique cultural background and knowledge of four languages.
She is responsible for advising on, devising and leading international strategy and multi-lingual client campaigns across online paid media channels including search, display and social.
Saraceni has experience across multiple verticals with particular specialism in luxury retail, publishing and telecoms having worked with global clients such as NET-A-PORTER, Space NK and The Associated Press.
Greenlight is a leading independent digital marketing agency. With over 100 blue-chip clients including Santander, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.
Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York.