Grapple Mobile to Create Apps for new HP Touchpad

LONDON, March 29, 2011 /PRNewswire/ -- Leading mobile applications development agency Grapple Mobile today announces they have signed a development agreement with HP, to enable their clients - brands, businesses and agencies - to develop apps for the HP TouchPad quickly, easily and cost effectively.

Grapple will be one of the first developers to be building apps for the TouchPad and the world's first agency to be incorporating it into their cross-platform offering.

It is now vital for brands and businesses to respond to the increasing demand from consumers for content rich, feature led apps which deliver the best possible user experience. HP's TouchPad provides an ideal channel for this kind of interaction - with its 9.7 inch capacitive multi-touch display, flash capability, front-facing camera and HP webOS operating system.

Alistair Crane, CEO Grapple Mobile, commented:

"Our clients want the ability to create the best possible applications on the most relevant platforms to reach their target audience, and to drive their business objectives. As tablets of all kinds become more prevalent and popular amongst the mainstream it is crucial for us to incorporate them into our fully cross-platform offering."

Richard Kerris, vice-president Developer Relations from HP, said:

"We are committed to working with the best international app developers and to ensuring that HP customers are getting access to a wide range of high quality apps for the HP TouchPad. Grapple Mobile will play a significant role in helping us to achieve this aim."

With offices in London, Toronto and New York Grapple's full service agency approach enables the rapid development of native applications for all the leading mobile devices including the iPad and iPad2. The HP TouchPad will be fully integrated into this cross-platform offering by the time it is launched to select markets this summer.

Notes to Editors:

About Grapple Mobile

Grapple Mobile, a Red Herring top 50 winner, is recognised as a centre of excellence for mobile application development. Grapple's patented platform enables the fast and cost effective production of cross platform mobile applications following 4 years and $9m in R&D.

Grapple's clients include XBOX, Sony Pictures, T-Mobile and BT, and has partnerships with advertising agencies including Ogilvy and McCann Ericsson.

Grapple is a privately funded company with offices in London, New York and Toronto.

For more information, please contact:

Amy Shannon, PR Manager (+44(0)20-7952-4041 / amy@grapplemobile.com)