LONDON, August 23, 2012 /PRNewswire/ --
Gorkana Group has launched the first Mobile App giving PR, communications and marketing professionals mobile access to detailed journalist and media profiles with the ability to call, email and tweet some of the world's most influential minds directly from the App.
With 45% of the UK population now owning a smartphone and mobile usage expected to overtake desktop usage in the EU by 2014*, it's clear businesses need to step up to provide mobile optimised content.
Managing brand reputation in this digitally social age with millions of media channels to monitor is one of the greatest challenges facing PR and marketing professionals.
With more organisations needing to engage with journalists and bloggers as stories and conversations break 24 hours a day - from September the App will also give them immediate access to the latest media coverage about their organisation or brand.
Jeremy Thompson, Chief Executive of Gorkana Group said:
"The fast-moving pace and networked nature of the PR and marketing industries means there has always been a need for access to media contacts and breaking coverage while on the move. We hope our new Mobile App puts all our customers at a great advantage."
Staying true to Gorkana Group's community philosophy, the Mobile App will also offer free access to the latest Gorkana Media Briefing Event highlights, PR industry news and a daily summary of top stories.
The Gorkana Mobile App for iPhones can be downloaded here:
About Gorkana Group
Gorkana Group (http://www.gorkana.com) brings together the UK's most recommended Media Database, Multi-channel Media Monitoring and PR Measurement services for PRs and marketers representing all kinds of organisations.
Thousands of brands use these services to help them plan campaigns more accurately, develop closer relationships with journalists, keep track of mainstream and social media coverage, manage brand reputations and demonstrate the impact of their communication strategies.
Since coming together as one company in 2010, the three individual service brands: Gorkana, Durrants and Metrica now come under the Gorkana Group umbrella.
*comScore research May 2012
For more information please contact:
Nilam Randall at firstname.lastname@example.org or call +44(0)20-7674-0200
SOURCE Gorkana Group