Good News for Good Causes as New Charity-Boosting Website is Launched

LONDON, May 28, 2012 /PRNewswire/ --

With money tight everywhere, charities are finding it increasingly difficult to raise funds, yet help is now at hand. A brand new website has launched that allows charities and good causes to raise significant amounts through an innovative new method of online shopping.

The site at http://www.hydrorocks.co.uk sells the Ultim8 Hydration Kit - a water bottle, bottle carrier and range of soluble tablets that dissolve in water to make a fantastic tasting hydration drink. Yet there is a groundbreaking twist - 20% of the price of all purchases made through the site goes directly to charities and good causes supported by HydroRocks. Online shoppers choose what they want to buy, but before paying for their goods are presented with a range of charities and community related causes to support - after selecting one, a fifth of the entire transaction then goes to that charity! If a customer buys goods worth £100.00, for example, then £20.00 goes straight to the charity of their choice.

The idea is as simple as it is effective - the consumer is offered a range of high quality goods at competitive prices and by purchasing through HydroRocks gives directly to charity at no extra cost to themselves. The site is also completely free for UK-based charities to sign up to, so they receive much needed revenue and also boost their profile through being highlighted to online shoppers.

"The idea behind HydroRocks is to help charities without charging them a penny," explains Sukanwal Nagpal of HydroRocks UK, "the service is open to any UK-based charities but we are particularly interested in helping less well-known causes, as smaller charities are really suffering in the recession - it could even be something as simple as raising funds to build a community centre or organising a local fete. The beauty of HydroRocks is that it is a win-win situation for all concerned - shoppers get to buy fantastic tasting hydration drinks and high-quality bags and bottles and give to charity for no extra cost, whilst the charities and good causes receive access to an ongoing source of funds simply through signing up to the site!"

Any charities looking to take advantage of this innovative, exciting and completely free way of raising capital can sign up via the website at http://www.hydrorocks.co.uk/signup/  

Contact: Sukanwal nagpal, +44(0)207-467-1700