MUMBAI, March 25, 2013 /PRNewswire/ --
- Enters the Next Phase of the Masterbrand Strategy With Stronger Emotional Appeal and Consumer Connect
- Announces Aamir Khan as the Face of 'Ideas That Make Life Brighter/Har Idea Se Zindagi Muskuraye'
The Godrej Group, one of India's most trusted conglomerate and consumer brands, today announced the next phase of the Masterbrand strategy. In the last 5 years, Godrej group has built on its promise towards a brighter living by creating a slew of innovative ideas. Today, the brand embarks on the next phase of its journey. The integrated campaign of 'Ideas that makes life brighter' is focused on enhancing the brand's emotive appeal by showcasing the breadth of fresh ideas from within the group to our consumers.
Speaking on the evolution of the Godrej brand, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group stated, "Over the last 5 years, we have walked on the exciting journey of managing the Godrej brand as an invaluable strategic asset. This journey has been marked by the creation of a more contemporary entity that has created an even stronger connect with the 500 million Indians who use a Godrej product or service everyday.
Further, our commitment to brighter living has been ingrained in Godrej culture leading to breakthrough products and services offered by the group that have delighted consumers owing to their performance, usage experience and design aesthetics. 'Ideas that make life brighter', is essentially our showcase of brighter living and it is through this integrated campaign that we aim to communicate the ethos of our group. It is our belief that this campaign will harness the strength of the masterbrand through leveraging the diverse innovations across the Group and presenting them in a very engaging manner."
Godrej has always been at the helm of changing and redefining the marketplace which reflects in its marketing and branding strategy. The group reinforces this personality with Aamir Khan as the groupwide brand ambassador. Aamir Khan, an international icon, who does things differently will be the face for the new campaign - Har Idea Se Zindagi Muskuraye/Ideas that make life brighter. Sharing his excitement on the association, Aamir Khan said, "Godrej is a company which has always stood for the highest in quality and dependability, but along with that, it is also one of the most modern and innovative brands, constantly ahead of the pack. It is a pleasure to associate with such a versatile and dynamic brand. Also, I love the creative idea of this campaign. It is challenging and full of fun and humour."
Commenting on the campaign strategy and the choice of Aamir Khan as the brand ambassador, Shireesh Joshi, Head-Strategic Marketing, Godrej Group said, "Given the Godrej Group's wide portfolio of offerings that covers everything from personal care to property and microwaves to moulded furniture, nearly 70% of a modern home can be furnished with Godrej products. The new chapter of our brand journey aims to bring to light this culture of innovation that has been intrinsic to the group. With this new campaign - 'Ideas that make life brighter' and the iconic Aamir as our groupwide brand ambassador, we are certain that consumers will see the width and scale with which we fulfill our brand promise of brighter living."
Products to be featured in the TVC campaign:
Appliances - Green Balance Air Conditioner - Energy efficiency leading to more saving on electrical bills than any other A.C
Interio - Sizzle Dining Table - Dining table with integrated Induction heater for food warming.
Circular attractive black top with Lazy Susan Technology for easy rotation of glass
Interio - Plug-in - Modular system for a relaxing seating experience. Connection sockets for electronic devices.
Inbuilt woofer system
GPL - Platinum - Intelligent design and utility, Highest green design rating, great engineering architecture and view
GCPL - Aer - On/Off feature or Twist Mechanism which keeps fragrance at your beck and call, Beautiful designs of dispensers and indulging fragrances. Auto lock feature of the product
GCPL - Good Knight Advanced LV - India's leading mosquito repellant and first with dual mode action.
Push the switch to Activ+ mode to get enhanced protection during heavy mosquito attack. Push Karo Khush Raho!
Security Solutions - Matrix Safe - Matrix Safe is a sturdy double body burglary and fire resistant safe. It comes with a dual control lock (can be opened by two users); the safe also comes with a UL rated electronic lock.
The Safe also sends out alert through telephone calls and SMS when the safe is tampered with. An alarm also gets triggered simultaneously when the safe is attacked
Appliances - Fully Automatic Washing Machine - Equipped with an ultrasonic cleaner that makes it easy to get rid of the toughest stains like those on cuffs and collar. Also comes with inbuilt detergent mixer to ensure no detergent residue is found on clothes.
A cloth load indicator so you don't over or under load your washing machine and use in optimum manner
About Godrej Group:
One of India's most respected industrial houses worldwide, the Godrej Group was established in 1897 and has since grown into a US$ 3.8 billion conglomerate with a workforce of 27,000 plus and a varied portfolio namely FMCG, Real Estate & Investments, Agri portfolio, Office and Consumer durables, Industrial portfolio and Home Appliances. The group runs global operations in over 20 countries. www.godrej.com
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SOURCE Godrej Group