LONDON, Feb. 25, 2014 /PRNewswire/ -- GlobalWebIndex, the world's largest ongoing study on the digital consumer today announces entering into a two year contract with uSamp to power its syndicated tracking service, surveying a minimum of 170K internet users a year. uSamp is a leader in providing targeted audiences for global consumer and business insights. This new arrangement provides clients with the most detailed perspective of digital behaviours and attitudes of their audience ever compiled.
GlobalWebIndex runs across 32 countries and enables clients to access digital, social media, mobile and tablet behaviours as well as a host of other data points at the click of a button.
Commenting on the partnership, CEO and founder of GlobalWebIndex Tom Smith explained: "We needed a technology partner that is a leader in sample and insights solutions with a likeminded focus on innovation, technology and a global audience reach. In uSamp we found exactly that partner with the reputation and ability to deliver on all of the above."
Ben Leet, Managing Director for uSamp Europe added: "GlobalWebIndex is an ideal partner for uSamp as we are aligned with the same core beliefs and strengths. We are very much looking forward to working closely together with the team to bring new innovations and ideas to the market place."
GlobalWebIndex is the world's largest ongoing multi-market research study into the digital consumer, annually interviewing 170,000 unique individuals across 32 markets representing 89% of the global internet population. The data collected provides the most detailed and up to date insight on attitudes, motivations, digital brand communications and multi-platform internet behaviours in the market.
GlobalWebIndex's clients include Google, Twitter, Microsoft, Group M, Omnicom Media Group, Starcom MediaVest, ZenithOptimedia, Digitas, R/GA, AKQA, Sony, Unilever and Nestle.
uSamp is the technology leader in sample and insights solutions providing automation, mobile and global solutions for market researchers. Based in Los Angeles, with five offices in the United States, Europe and Asia, uSamp has been recognized in Inc.'s 500|5000 exclusive ranking of the nation's fastest-growing private companies. For more information visit www.usamp.com.
CONTACT: Jenny Mulholland, Kerlan Communications, +1-732-245-0021