DUBLIN, May 9, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/v5lspr/global_toys_and) has announced the addition of the "Global Toys and Games Market 2014-2018" report to their offering. 
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Numerous varieties of toys and games, including licensed toys, are currently available and gaining popularity in the market. The popularity of TV shows for children, cartoons, and movies has created a number of TV, cartoon, and movie characters for children and the manufacture of toys and games based on these characters. For instance, the success of Hannah Montana and Spiderman increased the sales of the Hannah Montana and Spiderman toys and games product lines.

According to the report, the major driver is the presence of a large number of manufacturers/suppliers and buyers, which provides retailers/vendors with easy access to products. The presence of numerous buyers in the market means that products have to be constantly replaced, which allows vendors to make their products more easily available in stores.

Further, the report states that the negative impact of the economic recession has hindered the market's growth. The global economic slowdown has reduced the GDP growth in most countries, affecting the financial stability of consumers and reducing their disposable income.

The product segments considered when calculating the market size are: 

• Stuffed Toys
• Infant Gaming Products
• Dexterity and Activity toys
• Dolls
• Puzzle Games

Key Questions Answered in this Report 

• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Key Vendors 

• Amazon.com Inc.
• Mattel Inc.
• The Walt Disney Co.
• Toys "R" Us Inc.

Other Prominent Vendors 

• Ahold U.S.A. Inc.
• Aldi Inc.
• Build-A-Bear Workshop Inc.
• Companhia Brasileira de Distribuição
• Ditoys SA
• Funtastic Ltd.
• HE Butt Grocery Co.
• JAKKS Pacific Inc.
• Lansay France SA
• LeapFrog Enterprises Inc.
• LEGO AS
• Lojas Americanas SA
• Meijer Inc.
• MEGA Brands Inc.
• Mothercare plc
• Otto GmbH & Co. KG
• Prima Toy and Leisure Group Ltd.
• Publix Super Markets Inc.
• Safeway Inc.
• Sears Holdings Corp.
• SuperValu Inc.
• Target Corp.
• Tesco plc
• The Kroger Co.
• Vivid Imaginations Ltd.
• Wal-Mart Stores Inc.

For more information visit http://www.researchandmarkets.com/research/v5lspr/global_toys_and

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets