The analysts forecast the global stevia market to grow at a CAGR of 5.96% during the period 2017-2021.
The report covers the present scenario and the growth prospects of the global stevia market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of stevia. The report also includes a discussion of the key vendors operating in this market.
The latest trend gaining momentum in the market is demand for organic stevia. The popularity of organic packaged zero-calorie sweetener is increasing as consumers have begun to place more value on healthy, natural, and safe food products. Consumers trust and perceive organic food to be healthy as they are concerned about the origin and quality of the ingredients that are used in the preparation of products.
According to the report, one of the major drivers for this market is diabetic control. Stevia is gaining popularity among consumers for its ability to regulate blood sugar levels in the body. This is because stevia contains stevioside (a non-carbohydrate glycoside compound). When stevioside is broken down, the glucose-containing particles are absorbed by the bacteria in the colon rather than by the bloodstream, which has an impact on the glucose levels in the body. Thus, stevia is considered as an ideal replacement for normal sugar for diabetics or consumers on carbohydrate-controlled diets.