The report forecasts the global sports nutrition market to grow at a CAGR of 8.27% during the period 2016-2020.
The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
A trend which is boosting the market is the emergence and use of new ingredients in products. Some of the performance boosting ingredients dominating the market include creatine, nitrous oxide, beta-alanine, androstenedione, caffeine, etc. These ingredients continue to play an important role in the sports nutrition market.
According to the report, a key growth driver is the increased demand for protein-based products. Demand for protein-based sports nutrition products such as protein-based bars, supplements, and powders is high among consumers. It is because of a large number of functional benefits provided by proteins, in terms of nutritional value, weight management, and strengthening of the immune system. Popular sources of protein, such as whey and soy, are widely used in sports nutrition products because of their nutritional value and wide variety of flavors.
Further, the report states that one challenge that could hamper market growth is the presence and availability of counterfeit products. Counterfeit bodybuilding products, sold as nutritional supplements, may contain steroids or steroid-like substances, resulting in acute liver injury and kidney failure.