Global Soft Drinks Market 2015-2019 - The Use of Erythritol is One of the Most Important Trends in the Market

DUBLIN, January 22, 2016 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/vb4zxw/global_soft) has announced the addition of the "Global Soft Drinks Market 2015-2019"  report to their offering. 

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The global soft drinks market to grow steadily at a rate of 7% during the forecast period

The increase in the sale of premium-priced products such as RTD tea and coffee and functional drinks are the primary drivers of the growth of this market. The innovative marketing strategies being introduced by vendors is also driving the market growth. For instance, during April 2015, PepsiCo entered into a marketing partnership with NBA, making it the official partner of the NBA, Womens National Basketball Association, NBA Development League, and USA Basketball.

The stringent government regulations regarding the production and sale of soft drinks are expected to pose challenges to the market growth during the forecast period. For instance, during 2014, Mexico imposed additional taxes on the sale of soft drinks, to reduce its consumption within the country.

Carbonated soft drinks dominated the market with a share of 40% during 2014. The research report predicts the share of this segment to witness a decline during the forecast period. The rising awareness about the harmful effects of artificial sweeteners is driving consumers away from this segment.

The Americas accounted for 39% of the market share during 2014 and is expected to grow at a CAGR of 6% during the forecast period. The introduction of a soda tax in some of the countries in this region has had an adverse impact on the growth of sugary drinks. For instance, Mexico implemented a soda tax of 1% on all carbonated soft drinks during January 2014 which resulted in a 6% decline in the sales of these drinks by the end of 2014.

The global soft drinks market is highly competitive due to the presence of numerous suppliers. The providers in this market compete on the basis of innovation in pricing strategy, product offerings, and distribution strategy. The competition is expected to intensify during the forecast period as a result of an increase in the launch of new product lines, especially natural ingredient-based soft drinks.

The hypermarket and supermarket distribution channel dominated the soft drinks market during 2014 with a market share of around 45%. The emergence of strong retail networks globally has contributed to the growth of this distribution channel.

Segmentation by category and analysis of the global soft drinks market

• Carbonated soft drinks
• Bottled water
• Juices
• RTD tea and coffee
• Functional drinks

The leading vendors in the market are 

• Coca-Cola
• PepsiCo
• Red Bull
• Nestle Waters
• Dr Pepper Snapple
• Danone
• Tingyi

Key Topics Covered: 

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by distribution channel

Part 07: Market segmentation by category

Part 08: Market segmentation by geography

Part 09: Key leading countries

Part 10: Market drivers

Part 11: Impact of drivers

Part 12: Market challenges

Part 13: Impact of drivers and challenges

Part 14: Market trends

Part 15: Vendor landscape

Part 16: Key vendor analysis

Part 17: Appendix 

For more information visit http://www.researchandmarkets.com/research/vb4zxw/global_soft

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