Global Security Vendors Focus on Holistic Web Protection Solutions to Fulfill Rising Demand for Optimal User Experience

Investing in more advanced protection tools such as machine learning and auto policy generation will create new growth opportunities, finds Frost & Sullivan

SANTA CLARA, California, June 21, 2018 /PRNewswire/ -- With even low-tech industries embracing digital transformation due to the need to support modern technologies like Internet of Things (IoT), Frost & Sullivan expects the market for holistic web protection solutions to near $2.6 billion by 2022, according to its recent analysis. The interconnectedness of networks has multiplied the number of vulnerabilities, compelling businesses to invest in an array of website security solutions to defend against cyber threats. Although these technologies are expected to work in complementary layers, they often function as disjointed patchworks of siloed point products. This has created a strong need to integrate multiple essential security technologies into a single, easily deployable service.

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"In the past, implementing web security usually required a trade-off in performance, but with rising customer demand for a completely frictionless user experience, security vendors now offer a unified solution that does not hamper the end-user experience in any way," said Chris Rodriguez, Digital Transformation Senior Industry Analyst at Frost & Sullivan. "Holistic web protection solutions integrate essential security technologies, including distributed denial of service (DDoS) mitigation, web application firewall (WAF), and bot risk management to ensure end-to-end protection of web applications and related infrastructure."

Frost & Sullivan's Global Holistic Web Protection Market Analysis, Forecast to 2022 examines cloud services that deliver an integrated solution comprising availability protection, web security, and performance optimization. The study presents market size and forecasts, analysis of growth factors, and competitive profiles of various vendors and their offerings. It covers cloud services, application programming interface (API) security, software development kits (SDK), and content delivery networks (CDN).

"The holistic web protection market has more than a dozen vendors, including Akamai, CenturyLink, Cloudflare, Imperva Incapsula, Limelight, StackPath, and Verizon Digital Media Services," noted Rodriguez. "Significantly, the market is led by vendors with strong backgrounds in either security or performance."

Vendors in the $945.5 million market have entrenched themselves in developed countries in North America and Europe and are rapidly making the most of growth opportunities in Asia-Pacific, Central America and Latin America. To succeed over the next five years, market players will have to:

• Partner with or acquire companies that can give them a strategic market advantage.
• Add more advanced security and protection tools such as machine learning, auto policy generation, and positive security models.
• Invest in data science and analytics capabilities to detect and provide granular control over the most sophisticated and elusive bots.

Global Holistic Web Protection Market Analysis, Forecast to 2022 is part of Frost & Sullivan's global ICT - Network Security Growth Partnership Service program.

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Global Holistic Web Protection Market Analysis, Forecast to 2022
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