The global running gear market to grow at a CAGR of 2.89% during the period 2017-2021.
Global Running Gear Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
The global sports footwear market is strongly competitive with the presence of numerous brands. There are distinct types of sports footwear based on different purposes such as athleisure, running shoes, court game shoes, cleats, gym and training shoes, and other sports footwear such as hiking shoes, aerobics shoes, golf shoes, and cricket shoes. Athleisure footwear is gaining popularity among consumer worldwide.
According to the report, one of the major drivers for this market is Product innovation leading to category premiumization. Product innovation plays a vital role in the running gear market. This is because it helps the company to differentiate its products from other players and improve the performance of the participants. Advanced technical fabrications, innovative product design, and product development position running gear products such as running footwear as premium-priced products.
At present, consumers demand innovative and high-quality products that are comfortable and could deliver high performance. Sports footwear is required for different sports such as basketball, football, rugby, trail running, golf, and other workouts and activities. Manufacturers introduce modern technology in running footwear category as per the requirements of a specific sport.
The latest trend gaining momentum in the market is Adoption of social and digital media platform for effective marketing strategies. Digital and social media marketing are important marketing strategies for vendors to increase product and brand visibility. To compete in this intensely competitive market, it has become essential for manufacturers to develop, market, and promote their sports gear products through interactions with consumers on social media platforms. Consumers are engaged by market players using their innovative marketing campaigns on social media and digital platforms such as Instagram, Facebook, Pinterest, YouTube, and Twitter.
Adoption of social and digital media platform for effective marketing strategies
Growing integration of shoe knitting technology
Customization and personalization of running footwear and apparel
Other prominent vendors
Columbia Sportswear Company
sequential brands group
The Rockport Group
Wolverine World Wide
Key Topics Covered:
Part 01: Executive Summary
Part 02: Scope Of The Report
Part 03: Research Methodology
Part 04: Introduction
Part 05: Market Landscape
Part 06: Market Segmentation By Distribution Channel