DUBLIN, Jan. 20, 2016 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/2gdfn5/global_rtd_tea) has announced the addition of the "Global RTD Tea and Coffee Market 2015-2019" report to their offering.
The global ready-to-drink (RTD) tea and coffee market to grow steadily at a rate of 5% during the forecast period. The increasing health concerns among the consumers is driving the demand for RTD tea and coffee. According to the WHO, more than 1.9 billion adults around the world are overweight and of these 660 million were obese. RTD tea is preferred by health-conscious consumers due to its anti-oxidant property whereas RTD coffee is preferred by consumers looking for instant energy.
The rising cafe culture among the urban youth population has also been contributing to the growth of the RTD tea and coffee market. Leading caf chains such as Starbucks, Costa Coffee, and Barista are expanding in the emerging economies and boosting the sales of RTD tea and coffee products. For instance, Costa Coffee opened 76 new outlets in Britain during 2014 and registered around 7% increase in its sales by the end of the year.
RTD tea dominated the market with a market share of 76% during 2014. This research report predicts the RTD tea segment to retain its leadership during the forecast period. RTD tea is more preferred by the health-conscious consumers due to its anti-oxidant properties and low-calorie content.
The analysts expect APAC to dominate the global RTD tea and coffee market with a growth rate of 6% during the forecast period. The massive urbanization, rising disposable income, and the growing caf culture have been contributing to the growth of the market.
Continual innovation has been a hallmark of the RTD tea market segment, the most prominent being matcha-based RTD tea. Matcha, a special form of powdered green tea, is rich in antioxidants, which have health benefits ranging from the prevention of heart disease and cancer to regulation of blood pressure and blood sugars. In June 2015, Jade Monk launched a new product line of high-pressure processed, organic, cold-brewed matcha green teas. In January 2015, Ito En launched Matcha Love in Japan.
Further, the report states that counterfeit products pose a significant threat to the market. Brand image and sales take a big hit as a result of counterfeit products.
The leading vendors in the market are
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