DUBLIN, October 25, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Global OTT Devices and Services Market 2016-2020" report to their offering.

The global OTT devices and services market to grow at a CAGR of 20.6% during the period 2016-2020.

Global OTT Devices and Services Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Increased adoption of RTB will be a key trend for market growth. RTB is an online ad serving process, which involves an online bidding process allowing marketers, advertising agencies, and media buying agencies to trade display advertising inventory in real time. RTB vendors provide a suitable platform to carry out this auction process. When a customer visits a publisher's website, it sends a request to the vendor. The vendor sets a floor price for that visitor, and different advertisers are allowed to check the visitor and the floor price and bid accordingly. The winning bid is then selected by the vendor, and the ad of the winning bidder is displayed for the visitor. With an increasing number of consumer metrics available for the vendors to target their audience, RTB can be the tool that can enhance an OTT vendor's subscriber base.

According to the report, growing production of in-house web series will be a key driver for market growth. In-house web series are widely popular online video content since these series provide new and innovative content that interests consumers. For instance, New Zealand's official online rural television channel and online video platform, Rural TV launched an in-house web series in 2016, aimed at encouraging the young rural population in the country to opt a career in agriculture.

Key questions answered in this report

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Key vendors

• Amazon
• Apple
• Facebook
• Hulu
• Netflix

Other prominent vendors

• Akamai Technologies
• Activevideo
• CinemaNow
• Google
• Indieflix
• Nimbuzz
• Popcornflix
• Roku

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by revenue model

Part 07: Market segmentation by type

Part 08: Geographical segmentation

Part 09: Key leading countries

Part 10: Market drivers

Part 11: Impact of drivers

Part 12: Market challenges

Part 13: Impact of drivers and challenges

Part 14: Market trends

Part 15: Vendor landscape

For more information about this report visit http://www.researchandmarkets.com/research/gkzz6t/global_ott

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SOURCE Research and Markets