DUBLIN, Dec. 16, 2014 /PRNewswire/ --Research and Markets
(http://www.researchandmarkets.com/research/3chbkx/global_online_ad) has announced the addition of the "Global Online Ad Spending Market 2015-2019" report to their offering.
Data driven advertising is one of the major trends being witnessed by the market. It enables advertisers to track the performance of their ads with ease. By monitoring certain performance tracking criteria such as the number of clicks, the number of sales, the number of actions, the total value of sales, the cost of campaigns, total profit, CPC, cost per sale, cost per action, and ROI, advertisers can easily rate the effectiveness of their online advertisement campaigns and evaluate whether the objective of their campaign was achieved.
According to the report, one of the main drivers in this market is the increased spending on online advertising. With the increase in the number of internet users, companies have increased their online ad budgets for better targeting and positioning.
Further, the report states that growing concerns over data security among consumers is one of the key challenges in the market. Consumers worldwide are concerned about securing the information they share online. Consumers are reluctant to make online purchases because they are afraid that the personal information shared with a company will not be kept confidential.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Market Segmentation by Format
08. Geographical Segmentation
09. Key Leading Countries
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
19. Other Reports in this Series
- Millennial Media
- Tencent Weibo
For more information visit http://www.researchandmarkets.com/research/3chbkx/global_online_ad
Media Contact: Laura Wood , +353-1-481-1716, firstname.lastname@example.org
SOURCE Research and Markets