Global MVNOs Successful Marketing Strategies Study 2015 Featuring 20 Profiles of the Major Players

DUBLIN, June 22, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/dx52bt/mvnos_successful) has announced the addition of the "MVNOs Successful Marketing Strategies" report to their offering.

The aim of the research was to establish the Successful Marketing Strategies of MVNOs'. Each in-depth profile is built upon topics such as overview of basic service offers, price positioning vis-à-vis MNOs, disruptive business strategy, building flexibility around the basic service offer, enriching customer experience and self care apps.

The research discovers a range of different approaches and trends that are now driving the market, for example, companies active in the insurance and financial services looking to enhance their services to their customer base and develop new distribution channels by offering mobile services.

Scope for each of the 20 profiles

To identify successful marketing strategies of MVNOs through the creation of research profiles that are built upon below topics:

1. Summary and level of success as an MVNO and in the country of operation
2. Overview of basic offers
3. Price positioning vis-à-vis MNOs
4. Disruptive business strategy
5. Building flexibility around the basic service offer
6. Enriching customer experience
7. Self-care app

Plus provision of some key shots of the providers' website.

Conclusion

The report is accompanied by an Excel tracker that looks at MVNOs price positioning vis-à-vis MNOs and provides a summary of core services offered by the MVNOs in question.

MVNO coverage - 20 profiles in total

Europe:

• Telenet - Belgium
• Sosh - France
• Ay Yildiz - Germany
• Cyta - Greece
• Dekatel - Netherlands
• Poste Mobile - Italy
• Jazztel - Spain
• Tuenti Movil - Spain
• giffgaff - UK
• Lebara Mobile - UK
• Lycamobile - UK
• Tesco Mobile - UK
• Truphone - UK
• Virgin Mobile - UK

Middle East

• Friendi Mobile - Oman

Americas

• Porto Seguro Conecta - Brazil
• Uff Movil - Colombia
• Boost Mobile - USA

Asia-Pacific

• Amaysim - Australia
• Tune Talk - Malaysia

For more information visit http://www.researchandmarkets.com/research/dx52bt/mvnos_successful

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

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SOURCE Research and Markets