DUBLIN, Sept. 26, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Multichannel Analytics Market by Solution & by Services - Worldwide Forecasts & Analysis (2014 - 2019)" report to their offering.

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Now-a-days, consumers use a wide range of devices and services to purchase products. Multichannel analytics create a platform which can provide an understanding about the revenues generated from the marketing activities, calculate Return on Investment (ROI), and gain insights about the customer preference and behavior. Thus, multichannel analytics assists the organization and the suppliers to plan future strategies and overcome the challenges in the market by knowing their customers behavior and the buying pattern. The solution enables companies to analyze the customer pattern and activities by tracking and correlating the data of the customer's actions across multiple channels.

Globally, multichannel analytics adoption rate is increasing in the APAC region due to the growing implementation of the solutions and awareness amongst businesses to manage the marketing campaigns and the need to manage the customers across all the channels. Basically, these solutions are applied various marketing and sales activities such as customer retention and acquisition, cross-selling and up-selling, loyalty and customer experience management, campaign management, sales and performance management, and other activities. These analytics solutions track customer purchasing trends and interest areas by monitoring channels such as website, social media, call centre, mobile, email, direct purchase, online advertising, search, micro sites, blogs and portrays the outcomes in dashboards and reports for the top management to extract useful business insights.

These analytics solutions are extensively used in a wide range of verticals such as consumer goods and retail, BFSI, healthcare and life sciences, government, travel and hospitality, Telecommunication and IT, media and entertainment, and other verticals.

Multichannel analytics platforms are being rapidly deployed on-demand and this type of deployment is expected to grow faster than on-premise deployment from 2014 to 2019. The multichannel analytics market is expected to grow from $3.61 billion in 2014 to $9.89 billion by 2019 at a Compound Annual Growth Rate (CAGR) of 22.3% from 2014 to 2019.

Key Topics Covered:

1 Introduction

2 Summary

3 Market Overview

4 Multichannel Analytics: Market Size, Analysis & Forecast By Solution

5 Multichannel Analytics: Market Size, Analysis & Forecast By Service

6 Multichannel Analytics: Market Size, Analysis & Forecast By Deployment Type

7 Multichannel Analytics: Market Size, Analysis & Forecast By Organization Size

8 Multichannel Analytics: Market Size, Analysis & Forecast By Application

9 Multichannel Analytics: Market Size, Analysis & Forecast By Vertical

10 Multichannel Analytics: Market Size, Analysis & Forecast By Region

11 Competitive Landscape

12 Company Profiles

Companies Mentioned:

• Adobe Systems
• Google Inc
• HP Autonomy
• IBM
• Ijento
• Oracle Corporation
• SAP
• SAS
• Teradata Corporation
• Webtrends

For more information visit http://www.researchandmarkets.com/research/rt7dxj/multichannel

Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets