Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Global Men's Toiletries Market Worth USD 27.38 Billion by 2025: Hexa Research


News provided by

Hexa Research

02 Apr, 2019, 10:55 GMT

Share this article

Share toX

Share this article

Share toX

FELTON, California, April 2, 2019 /PRNewswire/ -- The global men's toiletries market was valued at USD 19.23 billion in 2017 and expected to reach USD 27.38 billion in 2025 at a CAGR of 4.52% from 2017 to 2025. Man's grooming and styling have changed significantly over the last few years with the increasing trend of beauty and image consciousness.

This change has led to an increase in shift from regular shaving and basic bath and hair care essentials towards premium cosmetic products such as skin whitening solutions, concealers, anti-aging, anti-wrinkle and sunscreens products. It has been observed that a huge urban population aged between 18 years to 45 years are paying attention to their appearances which leads to an increased spend on clothes, grooming, and beauty treatments.

Increasing inclination towards the self-grooming and fashionable lifestyle of men especially in developed countries are driving the growth of this market over the forecast period. Celebrity endorsements play a significant role in influencing the consumers for the purchase of the products. For instance, it has been observed that around 15% of men in the U.K. are inspired by celebrities such as Joey Essex, David Gandy and David Beckham.

Most of the leading beauty and personal care product manufacturers launched different brands and sub-brands for male toiletries. Furthermore, several manufacturers and retailers are introducing unique marketing strategies to enhance their sales and create a loyal customer base. For instance, a company named Harry's, Inc. based in the U.S. provides shaving products on customized subscription plans as per frequency of shave. By understanding the retail market growth, they opened one retail cum barber shop in New York. As of 2016, the company has around 2 million customers.

Browse full research report with TOC on "Global Men's Toiletries Market Size And Forecast, By Product (Skin Care Products, Hair Care Products, Deodorant, Others), By Distribution Channel And Trend Analysis, 2019 - 2025" at: https://www.hexaresearch.com/research-report/mens-toiletries-market

In addition, The Man Company, based in India, a personal care product supplier aims to render the convenience of shopping through e commerce platform. The customers have the flexibility to get the products delivered periodically based on their usage. The company offers a sampling model that enables the customers to try the products and subscribe them.

Once the customers avail the subscription plan, the company ensures to refill the products periodically based on the frequency of their usage. Moreover, the companies such as NIVEA MEN are engaging themselves in educating the customers to promote their products usage. For instance, the company has put forth a face grooming guide in order to ensure the best and repetitive usage of the products.

Health and beauty stores segment was the largest revenue generator and accounted for 40.5% of the male toiletry market. The segment was valued at USD 7.8 billion in 2017 and expected to record a CAGR of more than 4% from 2017 to 2025. The consumers preferably procure their grooming essentials and products from health and beauty stores in comparison to other modes. It is convenient for them to buy all their grooming products such as color cosmetics, deodorants, skin care, oral care, bath and shower products, hair care, and sun care products under one roof.

Download free sample report on global men's toiletries market

Skin care male toiletries segment is anticipated to the largest and fastest product segment in the market and was valued at more than USD 7 billion in 2017. Growing awareness among the consumer about the benefits of using skin care products has increased the demand for these products. Companies are investing in their research and development activities to fulfill their end user needs. Changing consumer preference towards organic and natural goods coupled with increasing awareness of environmentally safe products is also expected to boost the global men's toiletries market growth.

The deodorant segment accounted for 18.2% of the global market and is estimated to grow at a CAGR of 4.81% from 2017 to 2025. The growing demand for deodorant with natural ingredients is driving the growth of this segment. In the U.S., deodorant segment accounted for around 20% of the North America men's toiletries market share.

The market is fragmented by nature witnessing the presence of many established and private labelled brands in the market. Some major men's toiletry manufacturers operating in the market are Unilever, L'Oréal SA, Estée Lauder Inc. Procter & Gamble, Beiersdorf, Shiseido Co., Ltd., Johnson & Johnson, The Hut.com Ltd. and others. Small companies are providing unique consumer shopping solutions. For instance, in 2015, Tailor & Spruce launched a bundled grooming kit which is essential for the working professionals. Majorly, they supply their products directly to the consumer through the online platform.

Regular men's toiletries essentials such as shaving gel, face wash and others products are commoditized and does not contain any differentiation factors. To gain competitive advantage, companies are adopting product bundling strategies, proving to be more for the consumer. For instance, L'Oréal S.A. markets face wash, scrub and moisturizer together at a discounted price.

Browse related reports by Hexa Research:

  • Household Cleaners Market - The global household cleaners market was valued at USD 28.51 billion in 2017 and is expected to grow at a CAGR of 4.4% from 2017 to 2025.
  • Bathroom Accessories Market - The global bathroom accessories market was valued at USD 19.40 billion in 2017 and is expected to grow at a CAGR of 5.4% from 2017 to 2025.
  • Outdoor Advertising Market - The global outdoor advertising market is expected to witness steady growth in the coming years owing to associated advantages, such as immediate brand awareness and wider reach.
  • Furniture Market - The global furniture market is expected to witness substantial growth in coming years due to rapid infrastructure development.

Hexa Research has segmented the global men's toiletries market report based on product, distribution channel and region:-

Segmentation by Product

  • Skin Care Products
  • Hair Care Products
  • Deodorant
  • Others

Segmentation by Distribution Channel

  • Grocery Retailers
  • Health and beauty stores
  • Department Stores
  • Online Retailers
  • Others

Segmentation by Region

  • North America
    • U.S.
  • Europe
    • U.K.
    • Germany
    • France
  • Asia Pacific
    • China
  • Middle East & Africa
  • Central & South America

Key players analyzed

  • Unilever
  • L'Oréal SA
  • Estée Lauder Inc. Procter & Gamble
  • Beiersdorf
  • Shiseido Co., Ltd.
  • Johnson & Johnson
  • The Hut.com Ltd.
  • The Grooming Lounge
  • Brickell Men's Products

About Hexa Research

Hexa Research is a market research and consulting organization, offering industry reports, custom research and consulting services to a host of key industries across the globe. We offer comprehensive business intelligence in the form of industry reports which help our clients obtain clarity about their business environment and enable them to undertake strategic growth initiatives.

Contact:

Michelle T.
Corporate Sales Specialist
Hexa Research
Phone: 1-415-349-0058
Toll Free: 1-800-489-3075
Email: sales@hexaresearch.com 
Web: https://www.hexaresearch.com/ 

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.