DUBLIN, August 8, 2013 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/8brgt4/global_medical)has announced the addition of the "Global Medical Nutrition Market 2012-2016" report to their offering.

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The global medical nutrition market includes a large number of small and large vendors. Groupe Danone S.A., Nestle Group, General Mills Inc., Abbott Laboratories, Pfizer Inc., Mead Johnson and Company, and Fresenius Kabi AG are some of the leading vendors in the market. The increasing number of mergers and acquisitions in the market is changing the market share composition frequently. In April 2012, Nestle acquired Pfizer's Infant Nutrition business for US$11.85 billion. The acquisition is expected to boost Nestle's presence in the Infant Nutrition market in China, since Pfizer had a major presence in that country.

Commenting on the report, an analyst from the healthcare team said: "Vendors are leveraging their widespread distribution networks to increase their customer base. They are increasingly relying on online marketing and promotional activities to increase sales and brand equity. Through online marketing and promotional activities, more and more consumers are becoming aware of the positive health and nutrition benefits of probiotic products. Furthermore, online availability of medical nutrition products not only provides customers with easy access, but also helps vendors reduce their set-up, distribution, and operational costs. Thus, the increase in promotional activities by vendors is seen to have a positive impact on the global medical nutrition market."

The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Fresenius Kabi AG, Dairy Crest Group plc, General Mills Inc., HiPP GmbH and Co. Vertrieb KG, Hospira Inc., Hain Celestial Group, Nature's One, Otsuka Pharmaceutical Factory Inc., Perrigo Co.(PBM Nutrition), Pfizer Inc., Springfield Creamery Inc., and Terumo Medical Corp.

For more information visit http://www.researchandmarkets.com/research/8brgt4/global_medical

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