DUBLIN, June 1, 2015 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/jhjw75/marketing) has announced the addition of the"Marketing Resource Management Market by Solution (Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and Advertising Management) - Global Forecast to 2020" report to their offering.
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The marketing resource management market is expected to grow from $4.46 Billion in 2015 to $9.01 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 15.1% during the forecast period 2015-2020.
The marketing resource management market is rapidly gaining traction which is evident from the acquisitions of Appoxee by Teradata, and Advertzoom by BrandMaker. Various marketing resource management market providers such as SAP SE, Teradata, Adobe Corporation, Microsoft Corporation, IBM Corporation, North Plains, BrandMaker, Infor, and SAS Institute, are offering advanced MRM solutions pertaining to the needs of both enterprise and SMBs.
Besides this, various technology providers are developing innovative techniques with integration of CRM/ERP systems, Digital Asset Management and mobility to better manage marketing resources. In addition, the cloud services providers are also offering their cloud-based MRM solutions to organizations that are having budget limitations for the enlargement of resources for efficient utilization of these solutions.
Thus, MRM vendors, technology providers, Open Source platform providers and cloud services providers are also adding significant value to the MRM market. Nevertheless, this fragmentation in the market has complicated the vendor consideration in MRM market.
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Global Marketing Resource Management Market Analysis, By Solution
8 Global MRM Market Analysis, By Service
9 Global MRM Market, By Deployment Type
10 Global MRM Market Analysis, By User Type
11 Global Marketing Resource Management Market Analysis, By Industry Vertical
12 Geographic Analysis
13 Competitive Landscape
14 Company Profile
- Adobe System
- Brandmaker Gmbh
- IBM Corporation
- Microsoft Corporation
- North Plains Systems Corp.
- SAP SE
- SAS Institute Inc.
- Teradata Corporation
- Workfront, Inc.
For more information visit http://www.researchandmarkets.com/research/jhjw75/marketing
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SOURCE Research and Markets