DUBLIN, April 13, 2015 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/6qh542/global_marketing) has announced the addition of the "Global Marketing Automation Software Market" report to their offering.
The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained. The report also provides global and regional revenue forecasts, vertical analyses, and competitive landscape. It outlines current distribution channels and market demand. The base year is 2014 and the study period extends from 2014 to 2020.The study also covers technology and general market trends along with the predictions and recommendations for industry growth.
Marketing automation has proven to be a powerful marketing technology with tremendous growth, innovation, and adoption in the last year. In 2014, new vendors emerged while existing participants experienced continued growth; some recorded growth above market expectations.
One of the key developing growth trends is that marketing automation (as a function) has moved beyond email and the Web. Vendors have expanded functionality to provide a true cross-channel automation platform through tighter integrations with channels, such as mobile, social media, display advertising, and search.
Several new vendors emerged in the mobile marketing automation and social marketing automation sectors. These are likely to be merged within enterprise marketing suites or more mature marketing automation platforms in the future.
Marketing agencies (especially digital marketing agencies) are vehicles of global expansion. Agency partners are entry points for vendors in Asia-Pacific and Western and Eastern Europe to venture into local markets. Countries such as Australia, New Zealand, Japan, Singapore, Israel, Turkey, Germany, and France are starting to see adoption.
Key Topics Covered:
1. Executive Summary
2. Market Overview
3. External Challenges: Drivers and Restraints- Total MAS Market
4. Forecast and Trends- Total MAS Market
5. Pricing Analysis and Distribution Channel- Total MAS Market
6. Vertical Analysis- Total MAS Market
7. Market Share and Competitive Analysis- Total MAS Market
8. SMB Segment Analysis
9. Large Enterprise Segment Analysis
10. Technology Trends- Total MAS Market
11. Hot Company Watchlist
12. The Last Word
- Oracle Eloqua
For more information visit http://www.researchandmarkets.com/research/6qh542/global_marketing
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SOURCE Research and Markets