DUBLIN, February 5, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/44lrqj/global_location) has announced the addition of the "Global Location Based Services (LBS) Market - Forecasts to 2016" report to their offering.

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One of the main trends witnessed in the Global LBS market is the increasing adoption of LBS across industries. Several industries are increasingly adopting LBS devices to enhance the efficiency of their supply chain operations. LBS applications are used to track logistics, vehicle movements, stocks (commodities at outdoor outlets), and for inventory management. The Retail and Food & Beverages industries are the two major industries where LBS devices are increasingly used in SCM to reduce transportation costs. In addition, the increasing adoption of LBS in fleet management provides a competitive advantage for companies since it helps establish communication between drivers and fleet management operators. Thus, the increasing adoption of LBS across industries augurs well for the growth of the market during the forecast period.

According to the report, one of the main factors driving the market is the increasing adoption of GPS-enabled devices. The adoption of GPS-enabled devices such as smartphones, tablets, PNDs, handhelds devices, wrist-worn devices, two-way radios, sports devices, and portable LBS devices has increased significantly over the past few years.

Further, the report states that one of the main challenges is growing concerns over privacy. In order to be able to effectively use various LBS applications such as the friend finder application, location-based games, location-based coupons, location-based deals, and location-based advertisements, LBS users have to reveal their location to the respective network providers, advertisers, and other third parties.

The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are AdMoove, AT&T Mobility, Autonavi, Bafang, Bharti Airtel Ltd., Broadcom Corp., ChalkBoard Pte Ltd., Digu.com, Foursquare Lab Inc., France Telecom SA, Google Inc., Guantu, Jiepang Api, Kaikai.com, Loopt Inc., MiTac International Corp., MTN Group Ltd., Naviinfo, PDAger Technology, Placecast, Poynt Corp., Proximus Mobility LLC, Qieke.com, Qualcom Inc., Qype GmbH, Rogers Wireless Inc., Scanbuy Inc., Shopkick Inc., Sifang, SiRF Technology Inc., Skyhook Wireless Inc., Taganode, Taptu Ltd., Telemap Ltd., Tiros Technology, Verizon Communication Inc., VLD, Vodafone Group plc, xAD Inc., and Xtify Inc.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

1. Executive Summary

2. List of Abbreviations

3. Introduction

4. Market Research Methodology

5. Scope of the Report

6. Market Landscape

7. Global LBS Market By Service Category

8. LBS Market by Device Categories

9. LBS market by User Segment

10. Global Indoor LBS Market

11. Integration of LBS with Social Networking Sites

12. LBS Value Chain

13. LBS for People Monitoring and Safety

14. LBS for Mobile Operators

15. Geographical Segmentation

16. Vendor Landscape

17. Buying Criteria

18. Market Growth Drivers

19. Drivers and their Impact

20. Market Challenges

21. Impact of Drivers and Challenges

22. Market Trends

23. Key Vendor Analysis

24. Other Reports in this Series


Companies Mentioned:

• AT&T Mobility
• AdMoove
• Autonavi
• Bafang
• Bharti Airtel Ltd.
• Broadcom Corp.
• ChalkBoard Pte Ltd.
• Digu.com
• Foursquare Lab Inc.
• Foursquare Labs Inc.
• France Telecom SA
• Garmin Ltd.
• Google Inc.
• Guantu
• Jiepang Api
• Kaikai.com
• Loopt Inc.
• MTN Group Ltd.
• MiTac International Corp.
• Naviinfo
• Navteq Corp.
• PDAger Technology
• Placecast
• Poynt Corp.
• Proximus Mobility LLC
• Qieke.com
• Qualcom Inc.
• Qype GmbH
• Rogers Wireless Inc.
• Scanbuy Inc.
• Shopkick Inc.
• SiRF Technology Inc.
• Sifang
• Skyhook Wireless Inc.
• Taganode
• Taptu Ltd.
• TeleNav Inc.
• Telecommunication System Inc.
• Telemap Ltd.
• Tiros Technology
• TomTom N.V.
• VLD
• Verizon Communication Inc.
• Vodafone Group plc
• Xtify Inc..
• xAD Inc.

For more information visit http://www.researchandmarkets.com/research/44lrqj/global_location

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets