DUBLIN, Dec 16, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Global Instant Coffee Market 2016-2020" report to their offering.
The report forecasts the global instant coffee market to grow at a CAGR of 5.82% during the period 2016-2020.
One of latest trends in the market is advent of flavored instant coffee. Some well-known coffee brands are marketing instant coffees along the same lines as specialty coffees. For instance, Nestlé has introduced a barista style instant coffee - Azera. The introduction of such variants and flavors is widening the scope for instant coffee makers, as consumers' preferences continue to evolve. For instance, Starbucks offers many different flavors to choose from, which has made it an instant hit among such consumers. We expect more coffee shops to follow suit and introduce new types of instant coffee, which helps the overall market growth.
According to the report, one of the primary drivers in the market is optimal alternative for time-pressed consumers. Fast-paced life, longer working hours, and busy lifestyle have spurred convenience-seeking nature in consumers as there is limited time left to spend on elaborate coffee preparation. This convenience-seeking nature has favored ready-to-drink instant coffee as it does not require time-consuming preparation process and therefore is a proper fit for the contemporary time-pressed consumers. Moreover, everyone is not well aware of the preparation method of traditional coffee. Therefore, instant coffee is gaining significant traction among consumers because they consider it a highly convenient and time-saving option.
- Keurig Green Mountain
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market landscape
Part 06: Market segmentation by product
Part 07: Market segmentation by distribution channel
Part 08: Geographical segmentation
Part 09: Key leading countries
Part 10: Market drivers
Part 11: Impact of drivers
Part 12: Market challenges
Part 13: Impact of drivers and challenges
Part 14: Market trends
Part 15: Competitor landscape
Part 16: Key competitor analysis
Part 17: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/bxvzgl/global_instant
Research and Markets
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SOURCE Research and Markets