The global hydration products market to grow at a CAGR of 7.64% during the period 2017-2021.
The report, Global Hydration Products Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
One trend in market is smart and interactive hydration products. The growth in technological innovations can be seen across all product offerings. With regard to hydration products, various trends are developing in terms of product innovation. Few of the innovations in hydration products include smart hydration.
According to the report, one driver in market is growing popularity of adventure sports. Outdoor activities such as trekking, running, biking, and other adventure activities are a key market for hydration products. The increase in outdoor activities over the years creates demand for hydration products over the forecast period. The popularity of outdoor sports is driven by the growth of international tourism globally. The growth in 2015, was 4.4% that accounts to1.18 billion worldwide in terms of tourist arrivals. The growth of the sector has resulted in better economic performance and creation of job opportunities. The 2015 figures, were influenced by the global economic changes, such as dollar fluctuation, oil and gas prices, terrorism, and other natural disasters, across the world. The exhibit below highlights the rate of change in tourism between 2014 and 2015.