LONDON, November 24, 2016 /PRNewswire/ --
Leading global healthcare technology company launches international Hypoglycaemia awareness campaign
A global healthcare company with specialist diabetes products, has launched its "#HYPOHEROES" campaign.
London-based Bigkid Agency conceived and executed the #HYPOHEROES campaign in partnership with the global healthcare technology company. The education campaign harnesses video and interactivity to educate, empower and inspire people with diabetes to learn more about the impact of Hypoglycaemia and how it can be better managed during everyday situations.
Coinciding with World Diabetes Day, #HYPOHEROES was launched across 11 countries with content promoted through Facebook, Instagram, Twitter and YouTube.
"We wanted to connect with the online diabetes community on a personal level by foster a feeling of inclusion and community," said Dan Mitchell, Creative Director at Bigkid. "Hypoglycaemia has the potential to cause a significant impact on peoples everyday life and the fact that they do not let this hold them back is in itself heroic and forms the basis for the campaign."
"The entire team is very proud of #HYPOHEROES and what it represents," said Dominic Duffy, Managing Director at Bigkid. "Reaction to the campaign has been incredibly positive and we're looking forward to fueling #HYPOHEROES with even more great content."
Bigkid is an integrated creative agency headquartered in Surrey with offices in London and Leicester. Bigkid helps its clients engage, develop and galvanise their audiences, through targeted use of on and offline media. We firmly believe that great communication is easy when the audience is understood.