DUBLIN, June 5, 2017 /PRNewswire/ --
Research and Markets has announced the addition of the "Global Granola Bars Market 2017-2021" report to their offering.
The global granola bars market to grow at a CAGR of 8.64% during the period 2017-2021.
The report covers the present scenario and the growth prospects of the global granola bars market for 2017-2021. To calculate the market size, the report considers the revenue generated from the retail sales of granola bars worldwide has been considered. The report also includes a discussion of the Key vendors operating in this market.
According to the report, one driver in market is multiple health benefits of granola. Over the past two decades, urbanization and consumerism have led to considerable changes in the lifestyles and dietary habits of people across the world. There has been a substantial increase in the consumption of artificial and synthetic food products, increasing the incidence of lifestyle diseases such as drug abuse, alcohol, and smoking. However, consumers are becoming more concerned and conscious about their health and fitness and paying more attention to the nutritional content of the food they eat. Thus, ingredients such as granola that have multiple health benefits are becoming popular among consumers.
One trend in market is burgeoning marketing initiatives. Granola bar vendors are following integrated marketing communication, using newspapers, magazines, and social media such as YouTube and Facebook to sell their products. These communication channels are playing a key role in generating product awareness and focusing on the benefits of granola bars. Players are also launching innovative advertisement campaigns displaying the various new flavors of granola bars and the important ingredients used in these bars to create a positive impact on consumers.
Further, the report states that one challenge in market is competition from other snack categories. Granola bars are predominantly consumed as on-the-go snacks by the working population to save time, by athletes to gain optimum energy for training, and by cereal bar lovers. However, consumers have a variety of options to choose from, and the threat of substitutes is high in the global cereal bars market. Frozen yogurt, cakes, chocolate confectionary, and potato chips are substitutes for granola bars and are still preferred to granola bars especially in emerging countries like India. For instance, global frozen yogurt is expected to grow at a CAGR of 8% between 2016 and 2020. Though the nutritional value of these substitutes is low, they still offer strong competition to granola bars.
- General Mills
- KIND Snacks
- Clif Bar
- Sunbelt Bakery
Other prominent vendors
- 18 RABBITS
- Nature's Path
- Soul Sprout
- Earnest Eats
- Oriole Healthy Food
- Freedom Nutritional Products Group
- Health Valley
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market landscape
Part 06: Market segmentation by product type
Part 07: Market segmentation by distribution channels
Part 08: Geographical segmentation
Part 09: Key leading countries
Part 10: Market drivers
Part 11: Impact of drivers
Part 12: Market challenges
Part 13: Impact of drivers and challenges
Part 14: Market trends
Part 15: Vendor landscape
Part 16: Key vendor analysis
Part 17: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/6jgjcf/global_granola
Research and Markets
Laura Wood, Senior Manager
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SOURCE Research and Markets